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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

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Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Why Attend.

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Need Social Media Coaching?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Need Social Media Coaching? What does this have to do with Social Media? Then I attended New Media Expo 2008. SOCIAL MEDIA! What about Social Media?

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Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging

ProBlogger

Collaborate with brands or businesses that align with your blog’s niche and values to create sponsored blog posts, videos, or social media campaigns. Create a space for your community to interact, such as a forum or private Facebook group (make sure you’ve joined the ProBlogger Facebook Community ).

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Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

Content marketing, digital marketing and social media present incredible opportunity to build your brand in a unique way vs copying the ideas of others. Your blog should not be a copycat version of the rest of the blogosphere. Backing up what you write about with facts, case studies and examples. episode 90).

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

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Social Media is Scary - How to Address Junior Employees

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 So, what can you do to address the myriad reasons for social media being scary? I’ve used my own experience as a case study here. Home About Me Speaking Legal-ese My Team Gov 2.0

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