Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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Hootsuite

SEPTEMBER 25, 2023

Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

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Industry Engagement HootSuite Analytics 125

Ignite Social Media

NOVEMBER 17, 2021

But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. TikTok Goes Mainstream. This trend has been underway for more than a year, but 2022 will be the year that people realize that TikTok has moved well beyond young people doing dance moves.

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Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

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Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

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Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. That’s why it helps to optimize your content with social SEO tips in mind.

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Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. Think marketing for government agencies has to be deadly serious? What Are Instagram Reels?

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Hootsuite

AUGUST 22, 2023

In this experiment, we tested some popular social SEO tips to see if they worked on TikTok and Instagram. Well, like the ones we talk about in this Instagram SEO video: This post will answer whether or not targeting content to specific high-volume keywords can help boost your video’s performance on TikTok or Instagram.

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SEO Social Media HootSuite Instagram 89

Jon Loomer

NOVEMBER 6, 2022

I’m doing this not just for me but for the introverted marketers whom I share these struggles with. Oh… And please follow me on TikTok (if you can). It didn’t mean my blog would die. As recently as mid-September, I was mocking TikTok. I began experimenting with TikTok ads. TIKTOK: It starts here.

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Hootsuite

NOVEMBER 29, 2022

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? If you’ve been sleeping on your social media SEO strategy , this blog is for you. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 Fancy that!

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SEO Video Microblogging How To 114

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. But that’s not the only marketing benefit it provides.

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Education Examples UGC Content 172

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Can I provide value to my audience on TikTok?

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Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

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SEO How To Hashtag Engineering 93

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

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Small Business Journal How To Tumblr 84

Keyhole.co

FEBRUARY 28, 2024

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. million likes on their TikTok profile. Joining the Barbie rage last year, Duolingo published the above TikTok as a part of their newsjacking efforts. From over 16.2

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Hootsuite

NOVEMBER 7, 2022

There’s a reason why the main TikTok user feed is called the For You Page. But, of course, there’s no human being sitting behind a desk shuffling content into the feed of each TikTok user. For more key insights, check out our full blog post on how to work with the Instagram algorithm. TikTok algorithm. Facebook algorithm.

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Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. All you need is a smartphone and a good idea.

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Video HootSuite How To UGC 112

Hootsuite

DECEMBER 5, 2022

Is TikTok taking over the world? We’ve gathered up a list of the best TikTok tips and tricks: think getting views, increasing engagement, monitoring comments and using TikTok Live. Sure, TikTok is taking over the world — but now it’s time for you to take over TikTok. TikTok tips and tricks for 2023.

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Tips HootSuite Hashtag Trends 117

Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

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Engagement Hashtag Influencer Trends 119

Hootsuite

JANUARY 29, 2024

This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle. We used a hook.

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Examples Social Media HootSuite Instagram 107

Hootsuite

SEPTEMBER 23, 2022

Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time. It can include writing short captions for TikTok or Instagram Reels, long-form LinkedIn articles, and everything in between. . It can make or break a campaign or your entire social media marketing strategy.

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Social Media Tools Tips HootSuite 145

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.

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SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. How does Instagram’s growth compare to TikTok?

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Instagram Strategy Marketing Metrics 162

Later

MAY 26, 2021

Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark. And while you might think TikTok verification is simply a status symbol, it’s so much more. But how does TikTok dole out those blue ticks? With over two billion global downloads , TikTok’s marketing potential is huge.

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Badge How To Applications Instagram 107

Buffer Social

JUNE 21, 2022

We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. We’ve also been thinking deeply about TikTok from a Buffer customer’s perspective.

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Video Publishing Review Mobile 90

Hootsuite

NOVEMBER 28, 2023

Finding ways to drive traffic through social media has always been an uphill battle for marketers. We’ll also share tips and examples to help you get started. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is zero-click content?

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Content HootSuite Sentiment Metrics 97

Webbiquity SMM

NOVEMBER 2, 2021

Much of the social media advice online is about how to use specific apps to achieve your marketing goals on those particular platforms. Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok. Maybe you found them on Instagram but they also have a blog or a YouTube channel. Go Where Your People Are.

Industry 235

Industry Social Media Tips Platform 235

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. That’s why it helps to optimize your content with social SEO tips in mind.

Video 74

Video Social Media Tips HootSuite 74

agora pulse

JANUARY 14, 2020

No, TikTok isn’t just for teens anymore. Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. But TikTok and its user base are rapidly growing. TikTok is for sharing fun, meme-related videos.

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UGC Hashtag How To Meme 139

Keyhole.co

APRIL 26, 2023

How many times have you gasped looking at numbers on popular TikToks? All thanks to TikTok’s insane algorithm, your content can reach millions of people even when you have a thousand followers. The underlying secret lies in deciphering TikTok analytics. What is TikTok analytics? Find both procedures below: 1.

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Metrics Analytics Tools Overview 52

Hootsuite

MARCH 16, 2023

TikTok’s Ad Library, part of the TikTok Creative Center , is an excellent resource for advertising on TikTok. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. What is TikTok Creative Center (a.k.a. TikTok’s ad library)?

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Library Hashtag Trends Analytics 94

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

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How To Hashtag Trends Analytics 143

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest? We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.

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Tips Upcoming Travel Badge 89

Keyhole.co

FEBRUARY 6, 2023

How many times have you gasped looking at numbers on popular TikToks? All thanks to TikTok’s insane algorithm, your content can reach millions of people even when you have a thousand followers. The underlying secret lies in deciphering TikTok analytics. What is TikTok analytics? Find both procedures below: 1.

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Analytics Overview Hashtag Metrics 52

Hootsuite

MARCH 2, 2022

While dancing, lip-synching, mom-pranking, and trying to make “goblincore” a thing are among the more popular things to do on TikTok, for ambitious creators and social media managers, there’s one activity that trumps them all: trying to game the TikTok algorithm. Hypothesis: 7-second TikTok videos with lots of text get more reach.

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HootSuite Trends Video Team 101

Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 What is a TikTok influencer?

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Influencer How To HootSuite Trends 101