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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing?

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How to Streamline Your Workflow as a Social Media Manager

Later

Finding ways to streamline your workflow as a social media manager can be a huge advantage. Here are six ways to streamline your workflow as a social media manager: 6 Ways to Streamline Your Workflow as a Social Media Manager. Tip #3: Curate Lists of Hashtags That Align with Your Content Pillars.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. Why do marketers need social listening tools?

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How Brands Can Celebrate Juneteenth on Social Media

Later

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! How Brands can Celebrate Juneteenth on Social Media. If not, you’re probably not alone.

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How to Find Content for Your Social Strategy with Later

Later

Looking for an easier way to find great content to share on your social media channels? Discover 6 ways to source content for your social channels with Later: How to Find Content for Social Media with Later: Search by Profile (New!). Search by Hashtag. 5: Search by Hashtag. Ready to get started?