Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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Pixlee

AUGUST 28, 2020

For years, the focus has been on learning how to market to Millennials, but Gen Z is now “the generation to watch” as these individuals come into their own. Here’s what Gen Z needs from brands and marketers: . Gen Z wants to feel known and understood by the brands and companies they follow.

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Likeable

JANUARY 28, 2020

Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997. Gen Z is mainly heading to YouTube to be entertained.

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Ignite Social Media

NOVEMBER 27, 2019

New FTC Requirements for Influencers that Impact Brand Marketers. The FTC released a new disclosures guide for influencers and the changes could impact your influencer marketing programs. Check out our blog for an in-depth look at the new FTC requirements. Holiday Shopping Habits: Millennials vs. Gen Z.

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Sociallyin Insider Blog

MAY 20, 2022

You may know TikTok as a platform of funny dance trends for Gen Z’ers, but a closer look at the app shows its power reaches way beyond moonwalking teenagers.

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Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. You text your partner a pic of the chocolate bar you want from the store. Welcome to dark social.

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Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Lead with, ‘Hey, I wanna jump on this trend because it aligns with X and Y business values and Z social media goals.

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Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

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Later

NOVEMBER 23, 2020

TikTok’s popularity is skyrocketing, and not just with Gen Z. TikTok’s audience is also typically younger than other social platforms, which creates an opportunity for brands hoping to access (and drive revenue from) younger audiences — like millennials and the first wave of Gen Z. appeared first on Later Blog.

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Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

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Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

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Keyhole.co

NOVEMBER 27, 2023

They excel at identifying trends and specifically curating products for different markets and regions. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. Let’s delve into how Samsung’s marketing strategy works. Take the Gen X. But they don’t just post regular updates.

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Pixlee

OCTOBER 14, 2021

Why Invest in TikTok Marketing. TikTok Helps you Reach Millennials and Gen Z. It’s widely known that TikTok is most popular among Gen Z and millennials. These groups, especially Gen Z, have different expectations from brands than the generations before them. billion in 2021.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

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Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

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Pixlee

MARCH 30, 2022

Today’s consumers, especially Gen Z, expect a convenient shopping experience catered to their digital lifestyle. Thought leaders in marketing and retail took on this topic at Shoptalk, focusing on understanding consumers’ preferences and behaviors, and how they shape product and marketing decisions.

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Later

SEPTEMBER 28, 2020

We’re sharing 7 reasons why your brand needs video content on social media in this blog post: Why Invest in Video on Social Media#1: It Gets More Exposure (+ More Engagement!). Find our top tips for creating an at-home video recording studio in this blog post. Why Invest in Video on Social Media #4: It Appeals to a Gen Z Audience.

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Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. This information can be used to create targeted marketing campaigns across various social media channels. Excellent for reaching Gen-Z and millennial audience.

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Platform Social Media Insurance Education 84

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. This method is one of the most important strategies for LinkedIn marketing. Akiflow , a time and task management tool, nails this by adding social media links at the bottom of each blog post. Take a look: 6.

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Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. Because Wendy’s is so well-versed in online social patterns, it can cater to Gen Z folks. Wendy’s food has hordes of ardent loyalists.

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Pixlee

JULY 26, 2021

Instagram has emerged as a marketing powerhouse for brands over the past few years. Gen-Z and Millennials use Instagram more than any other generation, with 67% and 57% using Instagram multiple times per day respectively. With the right marketing and outreach ideas, Instagram is a great tool for generating qualified web traffic.

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Waxing UnLyrical

JUNE 1, 2016

Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. Millennials & Gen Z. It stinks that I am going to be compared to Generation Z , people born between 1995 and 2010. Enter Gen Alpha. Guest Post by Emma Hawes.

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Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

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Pixlee

NOVEMBER 6, 2019

Marketers tend to obsess over how to approach different age groups online, and this makes sense. But, if you’re ready to feel really old, here’s what you need to know about how to appeal to Gen Z and Gen Alpha. . Who Are Gen Z and Gen Alpha? Who Are Gen Z and Gen Alpha?

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Social Media Strategies Summit

SEPTEMBER 9, 2022

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. The adoption of NFTs as a marketing tool is already pretty high.

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SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Social Media Strategies Summit

JULY 19, 2023

Pepsi’s senior director of global marketing, Gustavo Reyna, said the brand has seen such challenges become a “big thing” on TikTok and described them as “a completely new way of encouraging fans to showcase their talent.”

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Keyhole.co

MARCH 4, 2024

In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. Ultimately, this content marketing strategy helps them increase their conversions. What is Netflix’s marketing strategy? You can try to outdo Netflix’s social media strategy.

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Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Currently, the global esports market is valued at $1.08 Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing? If that is Gen-Z males aged 18-34, esports influencer marketing is your best bet.

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Pixlee

DECEMBER 3, 2019

Since 95% of beauty content on Youtube is created by individuals, cosmetics brands have to focus more heavily on influencer marketing when using this platform ( Digital Surgeon , 2018). This person-to-person marketing is excellent social proof that your product is worth buying. The majority of content is created by individuals.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . The post 7 Brands With a Killer Social Media Campaign appeared first on Later Blog. View this post on Instagram.

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Social Media Strategies Summit

JUNE 24, 2022

Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels.

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Audiense

JULY 7, 2017

It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Global Gen Z. “In On the other hand, Generation Z the Post-Millennials segment has a significantly low interest in televised content. Global Activists for the LGTBI community.

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The Realtime Report

NOVEMBER 12, 2018

But beyond the day-to-day connections, Gen Zers are being raised by one million online voices because millennial parents are looking online to understand what they should do as parents. BabyCenter says that 41 percent of new moms read mommy blogs weekly. Google is the new grandparent, the new neighbor, the new nanny.

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Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads.

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agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. Now, many Gen Z members born 1996-2010 don’t even have a Facebook account. This isn’t bad news for marketers. Tips for Marketers: Evaluate your target audience and the platforms you use to reach them.

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