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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. We’ve got a whole blog post on what social listening is and why it matters so much for brands. Here’s a quick video overview: Want to dive deeper into this subject?

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. As social scientists, we still drive forward with statistical methods, but we aim to introduce the Why to questions of How and What and Who. kevinertell Great post, Adam.

Research 265
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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

Tools 141
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The Twitter background includes zero evidence of any other outpost. Third, if you’re producing content, atomize it and distribute it as widely as possible. If you have a photo gallery, it should be everywhere. Your Web site. Linked from Twitter. At a minimum. link] Twolves fans, its gonna get better!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

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Working with Social Media Data: Content

Net-Savvy Executive

From the text of tweets, blog posts, and product reviews to pictures, videos, and audio recordings, content is everything that people are posting and sharing online. You can hardly turn around without running into these, "the world's largest focus group" and the new channel where customers expect a response.

Data 82