Remove category influencers-and-creators
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To Niche or Not To Niche: Guidance from Creators on Picking A Lane

Buffer Social

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience. So I would post like knitting stuff.

Patterns 113
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Instagram Creator Account: Is It Worth The Switch?

Keyhole.co

How exactly did the Instagram creator account came about? Up until now, brands and influencers alike have been using business accounts to support their Instagram marketing efforts and leveraged third party apps to access robust social media marketing analytics. That’s how Creator Accounts were born.

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How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

Buffer Social

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. And how can you do this? With content pillars.

Template 102
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Everything You Should Know About Facebook’s Brand Collabs Manager

Hootsuite

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Brand Collabs Manager eligibility for creators.

Brands 95
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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132
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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Trial and error is the way creators go from zero to millions of fans with zero media budget. The fear of failure is a pretty daunting one!