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Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. They aren’t reading our tweets, they’re probably not reading our blogs, and they’re definitely not Liking us on Facebook. But we have a secret weapon: Rocket Content.

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The Ever-Evolving Consumer Evolves (Again)

Twist Image

I'm not talking about "liking" them on Facebook or tweeting on Twitter about a customer service issue: I'm talking about ratings and reviews. The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. bazaarvoice. retail content. communications. technology.

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Real-Time Social Media Marketing Strategies

Twist Image

There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker. He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. bazaarvoice.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. According to PowerReviews , website visitors presented with user-generated content converted at a 3.8% more likely to convert than the average customer.

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Selling on Instagram: Everything you need to know

Sprout Social

User-generated content. That’s why so many brands are making user-generated content a cornerstone of their Instagram social selling strategies. Given how eager consumers are to share product photos, scoring user-generated content is often just a matter of asking. Having a connected Facebook Page. It shouldn’t be.

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The Big(ger) Marketing Shift

Twist Image

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. Tags: bazaarvoice. brand evangelist.

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Hacking The Media (Again)

Twist Image

bazaarvoice. content marketing. You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes ): Six Pixels of Separation - The Twist Image Podcast #349. business book. cc chapman. chris brogan. christopher s penn. david usher. digital marketing. hugh mcguire. julien smith. marketing blogger.