Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. She even gives examples of current and past campaigns that have driven results for Drift.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. She even gives examples of current and past campaigns that have driven results for Drift.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Influencer LinkedIn SEO 125

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 228

B2B Company Facebook Video 228

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

B2B 148

B2B LinkedIn Tips Marketing 148

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Ignite Social Media

JUNE 30, 2021

The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. More Information About Pinterest Ads: Tips for Perfecting Your Business Strategy on Pinterest Pinterest iOS 14 Resource Hub. Subscribe to Social You Should Know.

Strategy 144

Strategy Reddit Advertising B2B 144

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Oktopost

MARCH 20, 2021

On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns. . Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. 7 Growth Hacking Strategies for 2021.

Strategy 144

Strategy Metrics Process B2B 144

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 5, 2019

It was only a small part of a social media RTM strategy that Oreo had decided to implement. In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Socialized

SEPTEMBER 28, 2017

It astonishes the number of marketing strategies out there. Therefore, it’s not difficult to choose what strategy to apply for any business. Online marketing efforts today are purely tactics to drive attention or in some cases forms of growth strategies like A& B testing. Here is a list of 11 of them with brief discussions.

Types 100

Types Strategy Marketing CPA 100

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. Many demand generation tools offer data accuracy, which makes strategy planning better.

Tools 62

Tools B2B Hubspot Analytics 62

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 While it can be daunting to inject money into new strategies, it’s crucial that you approach paid media as an opportunity rather than a leap into the unknown. Paid media has become a non-negotiable in demand generation.

Examples 62

Examples B2B ROI CPA 62

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” The answer is no.

B2B 136

B2B Marketing Construction Committee 136

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. How they use Instagram: Email newsletter service Mailchimp’s Instagram timeline is a visual candy store that emphasizes its corporate culture in whimsical ways.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. How they use Instagram: Email newsletter service Mailchimp’s Instagram timeline is a visual candy store that emphasizes its corporate culture in whimsical ways.

Feed 100

Feed Feedly B2B Instagram 100

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

OCTOBER 29, 2015

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success.

B2B 60

B2B Marketing Survey Metrics 60

Sherrilynne Starkie

JANUARY 3, 2019

B2B content marketers New Year’s resolutions for 2019. These top five professional 2019 resolutions for B2B content marketers are achievable and imperative. Documenting strategy, less focus on keywords, personalized content are the top three. Staying ahead of the curve is the key to continued digital marketing success – SS.

Social Media 150

Social Media B2B Analytics Newsletter 150

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. But just because you don’t have Oprah on your side doesn’t mean that influencer marketing isn’t an incredibly useful tactic, particularly when it comes to turning up the volume on your content strategy.

Influencer 160

Influencer Strategy Content Marketing 160

Sherrilynne Starkie

FEBRUARY 11, 2012

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Click here to start to receive my newsletter.

Content 307

Content Marketing B2B Newsletter 307

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? Little to no cost There are very few upfront costs to this strategy. Here’s a quick breakdown of both strategies.

Discount 127

Discount Marketing How To B2B 127

Buffer Social

DECEMBER 5, 2023

At Buffer, we regularly repurpose content — and one of our core strategies is turning our blogs into social media posts. If your strategy currently includes only YouTube & TikTok, focus on repurposing only for those channels. For example, you distill high-performing old blog posts into Instagram carousel posts.

Content 108

Content Newsletter Remix Instagram 108

Sprout Social

OCTOBER 4, 2022

So if you’re looking for ways to improve your LinkedIn marketing strategy , read on to learn how to use LinkedIn creator mode for your brand. Upgrading your LinkedIn strategy. LinkedIn users who activate creator mode will have access to specific creator features, including LinkedIn Live and LinkedIn Newsletter.

LinkedIn 124

LinkedIn How To Newsletter Hashtag 124

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Why is LinkedIn employee advocacy right for your social strategy? Tip 2: Set goals for your strategy. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

LinkedIn 115

LinkedIn Tips Curation Training 115

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ). Image Credit: Robert Rose. Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Buffer Social

NOVEMBER 8, 2023

Newsletter metrics Email marketing is another excellent tool for that content marketer’s toolbox. Brands like Goldcast will often use high-value events to draw people into their leads ecosystem, perhaps using it to build out a newsletter subscriber base. 

Metrics 98

Metrics Content Marketing Newsletter 98