Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. How Do You Measure Influencer Marketing – For Real?

ROI 60

ROI Influencer Nielsen Marketing 60

Convince & Convert

DECEMBER 8, 2015

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. The 2016 Content Marketing Trend is Low-Res Video.

Trends 60

Trends Content Nielsen Marketing 60

Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). People Are the New Media. The Best Influence Marketing Education.

Influencer 60

Influencer Marketing Nielsen Case Study 60

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

Influencer 60

Influencer Brands Marketing Authentication 60

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Want to boost engagement and drive leads?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Want to boost engagement and drive leads?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

NOVEMBER 17, 2015

According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour.

Nielsen 60

Nielsen Authentication Price B2B 60

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. .&#

Brands 143

Brands Content Social Media Consultant 143

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram?

B2B 123

B2B Instagram How To Marketing 123

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Most suitable for those operating in B2C markets.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

JANUARY 24, 2012

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145