Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Quality CRM solutions pay for themselves many times over.

Social CRM 96

Social CRM B2B How To Patterns 96

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. How can you prove the value of social media efforts to C-suite in a powerful and persuasive way? Whatever your strategy may be, you need to decide how social fits in and then work out the metrics you need to track against marcom goals.

ROI 60

ROI Metrics How To Microsoft 60

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. You might have come across these smileys during your own shopping experience: These scales are a convenient way to gauge how your customers feel at any point. And, you can assign predicted emotions or sentiments to different stages of the journey.

Examples 100

Examples Template Templates How To 100

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. By now, even brands that would consider themselves social media sceptics understand how to analyze those metrics. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

APRIL 26, 2022

and how to get started. Looking for some must-follow B2B startup CEOs. How to build an executive communications plan. Time is an exec’s most valuable resource, so if they’re investing it in comms, you need to maximize the ROI.”. Let’s get into the question of, “What is executive communication?” Any recommendations?

Strategy 85

Strategy How To Training ROI 85

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. Then add helpful findings, such as competitive analyses and ROI calculations. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down? Are users running into bugs?

Tools 89

Tools Sentiment How To Team 89

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Yet, creating and running social ads is how consultants most-often support sales. The consultant always listens to gauge audience sentiment to inform all activity. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth.

ROI 93

ROI Cost B2B Organization 93

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Here’s exactly how to do it. But how do you know if your content is enhancing what people think about your company? Easy: be active on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Oktopost

JUNE 15, 2023

Simplicity, convenience, quick responses, and clear understanding of the problem (and how to resolve it) are vital, but how do you offer that if you’re only checking in on your mentions some of the time? But those major B2B influencers are only the tip of the iceberg. You’ve got to be listening in real-time.

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

JANUARY 25, 2022

Let’s explore what a customer journey map is and how it can help your brand: What is a customer journey map? How to create your own customer journey map. This helps determine the ROI of customer-centric engagement and service. How to create a customer journey map. It’s up to you how detailed you want the map to be.

Examples 90

Examples Template Templates How To 90

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. How to measure brand awareness. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. That will give you a rough estimate of how your efforts translated to site traffic.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

MARCH 24, 2020

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). Regular reporting and SWOT analysis represent another layer of strategizing and analyzing your social data in pursuit of better ROI.

Analysis 87

Analysis Social Media ROI How To 87

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 120

Social Media NGO ROI Research 120

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. Iconosquare.

Metrics 145

Metrics Analytics Instagram Tools 145

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

MAY 13, 2024

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. Only 6% of B2B companies agree that they are “advanced insight-driven businesses,” falling short of rates in other business segments. What are B2B marketing analytics?

B2B 75

B2B Analytics Marketing Hubspot 75

Sprout Social

JUNE 28, 2023

Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. Calculated ROI and click-through-rates for your ad campaigns.

Team 106

Team Hubspot Marketing SMS 106

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption. How to Establish Program Goals and KPIs. How to Measure and Maximize Employee Advocacy ROI. How to Choose the Right Platform for Employee Advocacy. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

Social Media 117

Social Media B2B How To ROI 117

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Don’t think B2B social media marketing is worth it?

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 150

Social Media B2B Strategy Consultant 150

Oktopost

JULY 24, 2023

How do you get that glittering, shimmering ROI all the biggest social media success stories are bragging about? Here’s how to maximize your social media ROI with analytics integrations. It can equip you with the tools you need to listen and monitor, create and respond, and understand how to measure social media ROI.

ROI 62

ROI Analytics Social Media Curation 62

Oktopost

AUGUST 10, 2023

In other words, if you’re looking to generate more leads on a limited capacity and budget, then social media publishing is the ideal focus for your team’s efforts and the best way to maximize ROI. Here’s how to do that. It’s particularly potent for maximizing LinkedIn B2B lead generation But this all hinges on a change in perception.

Social Media 62

Social Media UGC B2B Sentiment 62

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. So how do you understand whether or not you’re reaching these goals? UTMs measure clicks and website traffic but lack depth on the who, why, how, and ultimate outcomes. But doing so is easier said than done. Is it positive, negative, or neutral?

Social Media 138

Social Media Metrics How To ROI 138

Hootsuite

JULY 15, 2020

Increase ROI with the buyer persona spring. How to create a buyer persona. Here’s a basic overview of how to learn about your audience. For B2B, also consider size of business and who makes purchasing decisions. One key way to find out is to engage in some social listening and social media sentiment analysis.

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Template Templates How To Tourism 145

Diva Marketing Blog

MAY 23, 2012

Diva Marketing/Toby : Understanding that Pinterest is still in its infancy, especially in terms of b2b, what are your measures for success? There are 1001 different social networks propping up and lots of guesswork involved in determining how to spend your ‘community time’. Note : #PinChat is held Wednesday at 9p Eastern Time.

Social Networking 92

Social Networking eBook Analysis API 92

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. And it definitely came through with the results of the campaign, the response and the overall sentiment.

Travel 92

Travel B2B Automotive Campaign 92

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? But how should you go about selecting the right tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. No, although the two terms are sometimes confused.

Sentiment 62

Sentiment B2B Trends Social Media Management 62