Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Why Employer Branding Matters.

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Company B2B Brands How To 136

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Meet Natalie Binns. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. In most B2B organizations, social media activity is the responsibility of the marketing team.

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B2B Company Social Media Apple 62

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. Meet Joel Harrison. Catch all episodes here. Episode Summary. Stay in the Loop.

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B2B Communities Apple Hosting 116

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. Source Get deeper insights into social selling wins with a specialized platform This is where dedicated B2B social media management platforms like Oktopost come into play.

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ROI B2B Organization Platform 62

Oktopost

JUNE 17, 2021

Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing? Meet Natalie Binns. Catch all episodes here. Stay in the Loop.

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B2B Marketing Apple Authentication 118

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better.

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B2B LinkedIn Tips Marketing 148

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Today, use our expertise at Ignite to help you discover the five best social media networks for your B2B marketing campaigns.? . In fact, 80% of the total B2B leads come from LinkedIn.? .

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B2B Platform Social Media YouTube 96

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . How Marketing Automation Helps Your B2B Marketing.

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B2B Strategy Marketing Social Media Management 118

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

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B2B Social Media Strategy LinkedIn 136

Oktopost

MARCH 2, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary A company’s employees are its most valuable assets. A workforce that is happy, productive, and engaged leads to growth, retention, and an incredibly strong company culture. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Company B2B Apple YouTube 62

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Oktopost

JULY 26, 2022

B2B sales is all about aligning your offering with the needs and pain points of prospective clients. Discovery meetings are your best chance to show leads the value you can offer. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression.

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Template Templates Meeting B2B 69

Oktopost

APRIL 8, 2020

Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Ask them what they want to hear from your brand and if your current B2B messaging is on point. Speak to prospects and use current suppliers to guide you.

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B2B Authentication Social Media Meeting 122

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% 99% found unique value in this B2B marketing strategy that they did not get from other channels. What is B2B Event Marketing?

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B2B Eventful Marketing Conference 118

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 125

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. That might be a big reason why nearly 70% of B2B content ends up unused , because it doesn’t align with what buyers are interested in. B2B marketing is too high-stakes for any blind leaps of faith. 6 B2B Marketing KPIs to Measure.

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B2B Marketing Metrics ROI 125

Oktopost

AUGUST 26, 2019

Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. The second caveat to B2B video marketing is ROI. About Video Marketing.

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B2B Video Strategy Marketing 111

Oktopost

JUNE 29, 2022

Want to hear more from renowned B2B marketing leaders? Meet Keith. I’ve never met a company that was really good at being something for everyone. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Catch all episodes here.

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B2B Apple Marketing Authentication 75

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. What are webinars?

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B2B Platform Price Software 98

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. Lead identification.

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B2B Marketing Sentiment Influencer 89

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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B2B Social Media Marketing Survey 110

Oktopost

MAY 4, 2023

Want to hear more from renowned B2B marketing leaders? Today, Ramel is the Chief Survey Master of Global Surveyz , a global research company, providing customers with a survey report as-a-service offering that covers the whole process of creating an insightful and impactful B2B or B2C report for any target market.

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Survey Content B2B How To 131

Oktopost

APRIL 6, 2023

Want to hear more from renowned B2B marketing leaders? In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Oktopost

SEPTEMBER 22, 2022

Want to hear more from renowned B2B marketing leaders? Meet Jennifer. Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Catch all episodes here. Episode Summary.

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Data Engagement Hubspot B2B 174

Oktopost

NOVEMBER 16, 2022

Want to hear more from renowned B2B marketing leaders? Meet Kelly. Meet Daniel. A serial entrepreneur, Daniel Kushner is a B2B marketing expert, and social media enthusiast. As the CEO of Oktopost , he’s helping B2B Marketers measure the true business value of social media marketing. Catch all episodes here.

B2B 118

B2B How To Apple Price 118

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

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Twitter B2B LinkedIn Brand Monitoring 228

Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. For seven years, Sarah Noel Block , CEO of Tiny Marketing , was a marketing team of one for five companies simultaneously. Hot Topics: Where today’s B2B marketers are missing the mark. Meet Sarah.

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System B2B How To Apple 131

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Oktopost

NOVEMBER 14, 2023

She recently became Senior Content Manager at Mentimeter, where she’s developing a new content and social strategy to take the company to new heights. She led the creation of an influencer marketing program at Rebtel and created the social media strategy which took Sinch organically from 4,000 to 110,000 followers in just two years.

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B2B Journal How To Apple 75

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis. Catch all episodes here.

Brands 144

Brands Content B2B Apple 144

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Historical Lessons.

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B2B MySpace Startup Social Networking 190

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? Resources mentioned: In any B2B sales cycle, knowledge equals power. Meet Jennifer. Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost.

Data 118

Data Engagement Hubspot B2B 118

Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Meet Jason. Catch all episodes here.

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Team B2B Apple Marketing 144

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

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B2B Education Meeting Engagement 131

The Realtime Report

APRIL 13, 2023

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. This forms a foundation for win-win success, paving the way to meet the unique digital marketing needs of each SMB.

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Marketing ROI Small Business Yahoo 172

Oktopost

APRIL 4, 2024

Meet Sean Sean has spent the last 15 years working in marketing and product management roles in the B2B and B2C space. Meet Sean Sean has spent the last 15 years working in marketing and product management roles in the B2B and B2C space. He is currently the Director of Product Marketing at Sitecore.

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Products Marketing B2B Apple 69