Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Sprout Social

APRIL 23, 2024

This means understanding what industry you operate in, and which other companies are specifically working in your area locally, nationally and/or globally. A comparison table allows you to define both your insight focuses (columns) and your competition (rows). What are the different aspects of competitive analysis?

Analysis 82

Analysis Sentiment Marketing Reputation 82

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Interesting read and comparison. Interesting read and comparison.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. How much time will you be able to allocate to this project?

Social Media 155

Social Media Radian6 Strategy SM2 155

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 121

Social Media B2B Metrics Conversation 121

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Comparisons with other products in the category. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Content Consultant Social Media 137

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. She has some great comparisons. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. I think the banks/financial institutions should be included in your comparison. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Fawn Thanks Jay.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Sprout Social

FEBRUARY 25, 2020

In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content. Besides more traffic and higher domain authority, getting published by a reputable site gives you clout. And 84% of respondents in an Infographic World survey found the medium effective.

Social Media 125

Social Media Marketing Survey Reputation 125

Keyhole.co

NOVEMBER 4, 2020

These are critical features to look out for when making social media analytics software comparisons. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. BrandMentions.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

FEBRUARY 13, 2022

These are critical features to look out for when making social media analytics software comparisons. Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. BrandMentions.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

RSS 128

RSS Research B2B Consultant 128

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. Read Maki’s guide.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MAY 20, 2010

The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. This is the pet naming program. It’s about behavior.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Please let me know by commenting below!

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Cool, and a difference-maker, but not 100% transformative. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. All rights reserved.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. We just did it voluntarily.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

APRIL 27, 2010

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

JUNE 28, 2010

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign.

Social Media 127

Social Media Strategy Report Buy 127