Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

Social Media 116

Social Media Sentiment Survey Marketing 116

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. According to 72% of our LinkedIn community , the answer is yes.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Amazing response to our donation.

Strategy 143

Strategy Metrics Hubspot Retail 143

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

FEBRUARY 4, 2013

Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. Keep the vision top-of-mind, and make sure it’s being communicated at every meeting, even if it’s in a small way.” To succeed in social media, relationships need to be built within online communities.

Review 186

Review Marketing Metrics Meeting 186

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Social media is the ultimate authority metric — unlike on your site, you can’t control what people say about your brand on social media. That number is likely to be much higher for B2B influencers.

SEO 115

SEO Social Media Reputation Real Estate 115

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Here’s an instance when Amazon replied to a user and addressed the issue. Start using Keyhole for free 2.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

MARCH 24, 2020

What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics. Where is your community most active? What engages your community? Identifying threats.

Analysis 88

Analysis Social Media ROI How To 88

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

SEPTEMBER 28, 2016

Social Metrics Don’t Matter. If you think that social media metrics don’t matter, you’re wrong. Anyone who thinks audience demographics and other social metrics like reach, impressions or engagement don’t impact the bottom line is gravely misinformed. Social metrics are available and accessible.

Social Media 40

Social Media Metrics B2B Team 40

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Different communities, people, and groups may talk about you in different ways. What’s the sentiment toward other competitors? Just about any business has a social media presence.

Social Media 78

Social Media Brands Reputation Reddit 78

Convince & Convert

SEPTEMBER 2, 2015

Are you a B2B brand focused on marketers that work in technology? What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state?

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. What are the different formats that we can use to engage community or produce content? What are the trends?

Travel 93

Travel B2B Automotive Campaign 93

Sprout Social

OCTOBER 24, 2023

LinkedIn analytics refer to a set of metrics used for measuring how your Page and posts are performing on the platform. LinkedIn analytics tools help you keep track of those metrics and understand the effectiveness of your strategy. This includes follower and visitor metrics, update metrics, profile metrics and lead metrics.

Analytics 109

Analytics LinkedIn Tools Metrics 109

Oktopost

JUNE 28, 2023

Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose? While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. It’s a tool that’s being leveraged by brands across the B2B board.

Social Media 62

Social Media Engagement Strategy B2B 62

Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : Understanding that Pinterest is still in its infancy, especially in terms of b2b, what are your measures for success? Our interview is with Joel Windels.

Social Networking 92

Social Networking eBook Analysis API 92

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

OCTOBER 24, 2023

LinkedIn analytics refer to a set of metrics used for measuring how your Page and posts are performing on the platform. LinkedIn analytics tools help you keep track of those metrics and understand the effectiveness of your strategy. This includes follower and visitor metrics, update metrics, profile metrics and lead metrics.

Analytics 75

Analytics LinkedIn Tools Metrics 75

Oktopost

AUGUST 10, 2023

But the trouble comes when you limit yourself to community management and forget to invest time into social media lead generation. It’s particularly potent for maximizing LinkedIn B2B lead generation But this all hinges on a change in perception. With the right tools, you can. Don’t let it slip to the sidelines.

Social Media 62

Social Media UGC B2B Sentiment 62

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

Report 122

Report Twitter B2B MySpace 122

Oktopost

JULY 13, 2023

Manually Pulling All Those Invaluable Insights/Metrics is a Time-Drain To get the most out of your social channels, you’ll want to be reviewing insights generated by every single post that goes live.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. Whether motivated by new leadership or customer feedback, a rebrand on social is the perfect way to communicate your updated mission. You’re struggling to stand out in your industry.

Social Media 118

Social Media How To Press Release Sentiment 118

Oktopost

APRIL 10, 2023

With our own platform, you can take advantage of a range of tools, from customer data platforms to community management tools, to ensure growth doesn’t interrupt flow. For the world of B2B social media marketing in particular, lead generation is an incredibly profitable pursuit, provided you understand how to make the most of it.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Social listening unpacks insights about competitors, products, audience sentiment and more.

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? In addition, tracking the right metrics can improve your brand management, customer service and experience, and help you grow your brand. Updated – November 2020. No worries, you can read it here: [link]. Start Free Trial. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

Oktopost

JUNE 5, 2023

But integrating the two efforts together can prove transformative for companies looking to maximize engagement online and streamline community management. We know a thing or two about creating a comprehensive social media management platform – and how to get it working with the best B2B email marketing software options out there.

Social Media 84

Social Media Marketing ROI Campaign 84

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Keyhole.co

FEBRUARY 13, 2022

In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand. Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. Also, there is some limitation to the sentiment analysis tool.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 147

Social Media Strategy Influencer Social CRM 147