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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. But it’s not just digital banks and fintech companies that find success on TikTok.

Questions 104
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Post Performance Report: Brands transforming social customer care

Sprout Social

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. The play: B2B brands, this one’s for you: Humanize.

Report 66
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. You’ll notice how this map is only about a customer’s visit to the bank.

Examples 104
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Monday Roundup: Smart Reporting

Waxing UnLyrical

Geeky Data Increases Customers and Loyalty. Why: “Rather than trying to use a silver bullet, B2B marketers need to take a holistic view of the buyer’s journey and apply the right marketing tactics (plural) to each phase of the journey,” writes Todd Ebert for Convince & Convert. Image: William Iven via Unsplash, CC Zero.

Report 100
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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

This approach complements how consumers are using mobile (on the go) and will therefore increase its effectiveness in reaching them in a meaningful and relevant way—improved brand retention, loyalty, and customer lifetime values; increases in revenue per visit, and a truly connected multichannel experience.

Mobile 225
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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? We suggest creating a content bank with all your ideas to ensure that you never run out of ideas. A content bank is basically a digital asset where you can put in all your content ideas and topics to get content inspiration later when you’re out of ideas.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? We suggest creating a content bank with all your ideas to ensure that you never run out of ideas. A content bank is basically a digital asset where you can put in all your content ideas and topics to get content inspiration later when you’re out of ideas.