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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.

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AI Marketing Tools To Help You Win in 2024

Hootsuite

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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How to use ephemeral content in your marketing strategy

Sprout Social

Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. They can be a fun way to document your activities as a brand and share them with your audience. Is it because they’re easier to create or do they contribute to the marketing goals of the brand?

Strategy 111
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8 Must-Haves of a Smart Social Media Governance Plan

Hootsuite

Your social media governance plan combines your policy with other documents related to: planning strategy, and brand safety. This ensures you have a sound decision-making structure in place to protect your brand from social media risk. Why is social media governance so important?

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Twitter Marketing: The Complete Guide for Business

Hootsuite

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. How to create a Twitter marketing strategy. Create guidelines.

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How To Get Verified On Instagram Even With Few Followers

Keyhole.co

Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. That’s what the coveted Instagram blue tick can help you with.

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The Top Influencer Marketing Predictions for 2020

Pixlee

The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? . Users are more likely to trust someone with a smaller, authentic following.