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Experiment: Instagram SEO vs hashtags

Hootsuite

The Instagram CEO announced that hashtags don’t really matter on the platform anymore. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Or are Instagram hashtags still the most powerful tool for discovery ? In a nutshell: Hashtags are out!

Authenticity on Instagram: How to Grow Your Account with Authentic Content

Later

Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on Instagram is massive. Why Authenticity on Instagram Matters. Writing authentic Instagram captions can be tough.

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7 Ways to (Authentically!) Get Instagram Followers in 2021

Later

Getting more Instagram followers should be a top priority for any business that uses Instagram for marketing, but it’s not as easy as it once was. Read on to discover 7 ways to authentically get more followers in 2021: Get More Instagram Followers Tip #1: Use Instagram Reels .

10 Reasons We All Need Community in Business and Life

Pam Moore

When you learned what words like avatar, gravatar, tweet, twit, Twitter, hashtag, pin, post, status update, timeline, micro-blogs meant. As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated.

159 of the Best Instagram Reels Hashtags to 10x Your Growth

Hootsuite

You’ve got to embrace the fine art of the hashtag, too. But if you don’t find the right hashtags for Reels, this grand opus may never reach the audience it deserves. Get ready to pull in more likes, fans and shares with the best Reel hashtags for Instagram.

The hashtag isn’t dead. You’re just misusing it.

Sprout Social

It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant. Some find value in using them to organize their content while others are asking why do people still use hashtags in the first place.

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

10 Community management tools to engage with your audience

Sprout Social

Social media marketing involves much more than just posting on social media. Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success.

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. “Your brand is what other people say about you when you’re not in the room.”

Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Often outshined by Mother’s Day, dads tend get the short shrift, not only with gifts (hello, novelty ties) but creative marketing concepts as well, with brands pushing out elaborate sweepstakes, interactive videos, and increasingly flashy content in celebration of moms but offering nary a peep for dad. Why It Works: Sometimes, the best content is that which comes from the community.

Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. Welcome to the digital marketing era where attention is the absolute most scarce resource. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy.

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What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. Without driving action, content marketing is all for nothing. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Content.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. The first step to using hashtags to grow your audience is to understand the way they work within Instagram. Instagram uses hashtags to categorize content.

Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach? Milestone’s aren’t about you – they’re about your community. Celebrating the first #Nike hashtag was an incredible idea.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. However, many lazy marketers start copying, pasting and regurgitating other people's content. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Welcome to the digital age of marketing where you are the brand. The difference between authenticity and transparency. Social Profit Factor Training Academy and Marketing Nutz Can Help! . You will learn how to integrate it with a cohesive social media and content marketing strategy and plan that will attract, inspire and help you connect with your ideal customer in a human way! Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

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Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities. Want the blueprint for social marketing success right now? Increase sales by generating more leads using social media and content marketing to nurture relationships. Would you like a competitive Facebook edge?

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Aligning with causes that are important their audience has proven effective for brands when done with authenticity. Brand Marketing

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

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6 B2B Marketing TikTok Examples (That Are Actually Done Right)

Oktopost

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok.

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TikTok Marketing for Video-Obsessed Marketers

Pixlee

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . Social Media Marketing

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Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today. Your brand is the hashtags you use and the people you tag in your posts.

3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”.

Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways. How to create a hashtag strategy for more LinkedIn engagement.

Ambassador Marketing in 2021: The Stats Marketers Need to Know

Pixlee

Digital business has given birth to digital marketing, and web owners are constantly trying to reach customers through marketing tactics that speak to this digital age. 71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing.

TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Is TikTok a good marketing opportunity for businesses in 2022? Is TikTok a Good Marketing Platform?

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist. The big question is… how do you actually use content marketing to grow your business. What is content marketing?

How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy?

8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

I speak and train all over the globe in both b2b and b2c markets. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. What hashtags are the attendees, sponsors and event organizers using? Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline.

Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!

Pam Moore

I speak and train all over the globe in both b2b and b2c markets. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. What hashtags are the attendees, sponsors and event organizers using? Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline.

10 Tips for Success with B2B Marketing on Twitter

Oktopost

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing?

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How to Use LinkedIn for B2B Marketing

Later

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin.

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13 Instagram Marketing Tips from Social Media Experts

Later

Looking for some expert Instagram marketing tips? Here are our top 13 Instagram marketing tips — backed by social media experts: Tell Your Story. Hide Your Hashtags in the Comments. Use Content from Your Community. 8: Hide Your Hashtags in the Comments.

5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Keyhole.co

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. What is Influencer Marketing? Why Instagram Influencer Marketing?

TikTok Made Me Buy It: Use TikTok for Ecommerce Marketing

Pixlee

Why do Brands Need to Embrace TikTok Marketing ? There are plenty of niche interests and communities on TikTok, and therefore you’ll be able to find customers who share your brand’s values on the platform. . Social Media Marketing

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