Ignite Social Media

MAY 25, 2021

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. I know, I know, “duh”, but you would be surprised how many Reels lose out on engagement simply because something in their post does not meet Instagram’s basic standards. Don’ts: Post low-quality or blurry video. Experiment!

Instagram 172

Instagram Engagement Content Tips 172

Sprout Social

FEBRUARY 14, 2023

According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. Vizient Vizient , the largest healthcare performance improvement organization in the US, saw a 200% increase in engagements within the first six months of launching their social advocacy program.

Authentication 92

Authentication Examples Class Team 92

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 84

Communities Community building Industry Crowdsourcing 84

Mindjumpers

MAY 26, 2016

Snapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it.

Authentication 0

Authentication SMS Influencer Advertising 0

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. It gives brands authenticity, familiarity and builds trust.

Brands 273

Brands Hashtag UGC Aggregator 273

Buffer Social

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Here are the five key characteristics that set high-performing short-form videos apart, ensuring they resonate with viewers and achieve their intended impact.

YouTube 94

YouTube Video UGC Authentication 94

Ignite Social Media

NOVEMBER 27, 2023

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. Can we authentically connect it back to our brand mission and values? But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Adjust your approach accordingly.

Trends 167

Trends Social Media Brands Meme 167

Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

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LinkedIn Badge Communities How To 116

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

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Buy Video How To Template 117

Pam Moore

JANUARY 14, 2019

Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions.

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Authentication Brands Template Templates 99

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. How-to video.

YouTube 130

YouTube Video Authentication Education 130

Social Media Strategies Summit

APRIL 11, 2024

But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. 84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Source: youtube.com 2.

Social Media 225

Social Media Tips Marketing UGC 225

Social Media Strategies Summit

NOVEMBER 27, 2018

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Video content was also repurposed and monetized on social.

Communities 100

Communities Platform Video Fashion 100

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 238

Advertising Social Media Strategy Authentication 238

Keyhole.co

MARCH 8, 2022

The app has had an immense impact on video and culture in today’s world. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Video marketing strategy. According to research, 88% of people would like to see more videos from businesses. High engagement rate.

Engagement 119

Engagement Hashtag Influencer Trends 119

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. It gives brands authenticity, familiarity and builds trust.

Brands 195

Brands Hashtag UGC Aggregator 195

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Mindjumpers

MAY 26, 2016

Snapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it.

Authentication 100

Authentication SMS Influencer Advertising 100

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important. Unlike image- or text-based content, video content can rely heavily on having talented people and personas on camera.

Brands 110

Brands Content UGC How To 110

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Engagement is Key to Success on LinkedIn. The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways. Relationships are the foundation of business today.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. So, how do they manage to maintain this delightful steam? million Indonesia: 1.7

Engagement 52

Engagement Social Media Strategy Meme 52

Buffer Social

JANUARY 22, 2024

The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities. However, in 2024, Annie-Mai predicts there will be a noticeable shift towards more original and longer video content.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 1: Check out the information page and video here. Build community to create a movement.

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. Look for hashtags with a high number of posts and engagements, as these suggest topics UK audiences care about. Need to increase your share of voice in the UK market?

Influencer 96

Influencer Instagram Brands Fashion 96

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. The nonprofit engages with 20-50+ year olds.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 123

Strategy Brands Content UGC 123

The Realtime Report

APRIL 15, 2019

How to Win with Video (Even If You’re Terrified). Video has proven to be, hands down, the best way to catch the eyes of audiences and even increase sales. Video has proven to be, hands down, the best way to catch the eyes of audiences and even increase sales. A few years ago video was “coming.” By Cindy Marshall.

Video 134

Video How To Template Templates 134

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. With audiences craving authenticity and more human interaction, polished content was no longer enough.

Social Media 90

Social Media Content Airlines Authentication 90

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic. Challenges .

Video 98

Video Marketing UGC Hashtag 98

Sprout Social

AUGUST 11, 2020

Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. Meanwhile, real-time sporting events and competitions are prime for social media engagement. But sports teams on social media don’t trend or score engagement by accident. million tweets during its finale episode.

Sports 135

Sports Engagement Social Media How To 135

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. These types of influencer marketing campaigns are used to help increase engagement and promote brands.

Examples 126

Examples Influencer Campaign Marketing 126

Firebelly

JULY 11, 2012

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Engagement is 20% greater outside of office hours.

Communities 183

Communities Conversation Content Facebook 183

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Video 131

Video Social Media Wireless Marketing 131

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

Communities 74

Communities Social Media UGC Marketing 74

Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. Within about a month, I had a video go viral.

Trends 95

Trends Authentication Video Film 95

Ignite Social Media

FEBRUARY 1, 2022

Overposting TikTok-Style Videos. One mistake I continue to see is brands taking videos made specifically for TikTok and posting it on Instagram, Facebook and every other platform they have. “One If it’s going on Reels, utilize Reel’s best practices and repurpose that video for that platform.” Ericka Riker, Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. Ask yourself: Where is your audience most likely to participate in a trend or engage with content?

Social Media 112

Social Media Strategy Exercises Retail 112