Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. What is the purpose of Black History Month? As an employer, you are bringing in diversity through many layers.

Social Media 112

Social Media Authentication Communities Campaign 112

Buffer Social

DECEMBER 19, 2023

Plus, he added that it’s not all dancing—there’s plenty of educational content on the platform, too.    Sometimes, this was because I was too late hopping on the trend. Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand.

Trends 95

Trends Authentication Video Film 95

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

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Training Communities Social Media Real Estate 167

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. More Authenticity in Instagram Captions and Posts.

Trends 52

Trends Instagram Microblogging Meme 52

Convince & Convert

DECEMBER 15, 2023

As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ). They are defining the trends, defining the culture. They found that many users had another consideration on their minds: pets.

Brands 148

Brands Marketing Real Estate Collaboration 148

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. More Authenticity in Instagram Captions and Posts.

Trends 52

Trends Instagram Microblogging Meme 52

Buffer Social

JANUARY 23, 2023

While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. YouTube is accomplishing two goals for Janet this year – bringing in sales and allowing her to build community with her customers.

Small Business 113

Small Business Social Media Strategy Authentication 113

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 124

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. Influencers help organizations use these authentic interactions to build a loyal community around their brand. It’s all about authenticity and relatability.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. In this article, we share our list of the top 15 creator-led trends.

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YouTube Video Authentication Education 131

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? For instance, while we don’t know for sure what Lululemon is thinking behind the scenes, content like this 10K training tweet indicates that one of its goals is to be a source of fitness education and support for its audience.

Social Media 121

Social Media Tips HootSuite Marketing 121

Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Sure, LEGO is a prime playground catering to the entertainment and education of children. Another example of the brand using trending themes is this ASMR video on YouTube.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

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Retail Trends Fashion Marketing 104

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 133

Tips Authentication LinkedIn Groups 133

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Buffer Social

OCTOBER 23, 2023

Trending sounds, compelling visuals, and subtitle captions can make the narrative more immersive. Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Listen to your community. Use it to tease upcoming content or collaborations.

YouTube 113

YouTube Tips Collaboration Trends 113

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019 !

Trends 85

Trends Instagram Feed Feedly 85

The Realtime Report

JULY 19, 2022

Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. This makes it easy for listeners to discover shorter content, as new creators as well as existing brands like Billboard, WSJ, 60-Second Science, and NBA Fast Break lean into the trend with “minute briefings” and other mini-podcasts. Visit jam.ai

Platform 91

Platform SMS Trends Curation 91

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Training Template 78

Buffer Social

SEPTEMBER 13, 2023

Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.

YouTube 94

YouTube Video UGC Authentication 94

Sprout Social

MARCH 20, 2023

And that, in turn, can help avoid lengthy approval times and missing trends. How do they tackle trends, and what gaps have they left? Don’t be afraid to experiment To find the themes, trends and tone that work for you, you have to experiment a lot—for instance, by trying different Instagram Reel ideas and TikTok trends.

Buy 118

Buy Video How To Template 118

Oktopost

APRIL 9, 2024

Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 27, 2021

If brands are serious about celebrating the Black community, that commitment needs to extend into all aspects of the business and become part of the fabric of a brand’s culture. There’s a fine line separating appreciation and appropriation, and companies that cross that line risk backlash from the very communities they seek to uplift.

Brands 129

Brands Authentication Communities Campaign 129

Pam Moore

JUNE 30, 2017

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. It's empowerment, inspiration, education and the list goes on. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Value Received.

Brands 167

Brands Strategy Authentication Reputation 167

Pixlee

OCTOBER 14, 2021

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day. With a growing user base and consistent trends for brands to hop on, we say yes. Why Invest in TikTok Marketing.

Strategy 86

Strategy Brands UGC Apparel 86

Likeable

DECEMBER 17, 2019

To that end, we’ve compiled a list of some macro trends to watch out for in the coming year, and a few thoughts on how to get out ahead of the tide. Akin to Reddit’s subreddit framework, look for users to flock to these communities when they’re looking to consume or share hyper-specific content that they just can’t on their public feed.

Trends 57

Trends Social Media Influencer Feed 57

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

Brands 114

Brands Sentiment How To Analysis 114

Buffer Social

AUGUST 17, 2023

Standing out with a blend of authenticity and strategy Dulma's creator journey began with identifying a specific niche , not because it was lucrative, but because it was authentic to her. Authenticity breeds connection, and connection builds an engaged audience. What powers the positive reception to Dulma’s content?

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Hootsuite

OCTOBER 19, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Your account needs to meet the TikTok Community Guidelines and Terms of Service. Save your money, and invest your time instead… into following these hot tips for building authentic, lasting engagement.

Strategy 139

Strategy How To Hashtag Trends 139

Hootsuite

APRIL 18, 2022

After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs. You’ll engage your community. Of course, there’s no need to invent a community or movement from scratch. instadaily.

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Hashtag Instagram HootSuite Travel 141

Social Media Strategies Summit

JANUARY 5, 2022

Next, you must understand the algorithm, see what your competitors are doing, and stay current with trends. Here are some examples: To nurture an online community. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. So, start by setting a broad objective.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Sprout’s survey also confirms this trend as 40% of participants said they prefer to work with nano and micro influencers. M TikTok: 210.8K Colorful, fun and classic.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Ignite Social Media

JULY 15, 2022

The 3 Cs are as follows: Communities: Communities are a niche group of TikTok users who share a common interest. what resonates with TikTok users when shopping on TikTok is authenticity and transparency. Entertaining can also be educational – Some of the most-watched videos on TikTok are life hacks, tips, and tricks.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. Community Needs To Be Part Of The Company’s DNA.

Communities 62

Communities Brands Class Community building 62

Social Media Strategies Summit

FEBRUARY 13, 2020

The tactic of using social ads to promote their “gated content” and drive lead generation may seem commonplace now, but Hubspot leveraged this tactic early on – helping them position themselves as the go-to destination for marketing resources like content calendars, the latest trends, and free webinars. Source: Shopify Facebook.

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B2B Social Media Brands Hubspot 150