Webbiquity SMM

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Why Instagram? For example, LinkedIn is a platform for professionals, employees, and companies.

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Become a Brand Influencer on TikTok, Instagram, or YouTube. Guest post by Ron Stefanski. say strengthening their brand is a top business objective.

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Influencer Brands Policies Privacy 288

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? In a 2021 survey, 44% of people reported using Instagram to shop weekly. And that number should keep growing as Instagram fine-tunes its Shopping features. Here’s everything you need to know about making the most of Instagram eCommerce in 2022.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MARCH 21, 2022

How much time do you spend creating your Instagram posts? That’s where Instagram Guides come in. Guides are a collection of published posts featured on your Instagram profile. Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Post Instagram Guides.

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Examples Instagram How To Curation 103

Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out.

Instagram 139

Instagram Brands UGC Travel 139

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness.

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Instagram Engagement Brands How To 130

agora pulse

JULY 22, 2020

Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? There are many advantages to an Instagram live collaboration. Strengthen community. How to Run an Instagram Live Collaboration.

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Collaboration Examples Instagram Tips 140

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth.

Social Media 112

Social Media Strategy Exercises Retail 112

Pixlee

DECEMBER 16, 2020

With the holidays quickly coming and going, it’s important for brands to keep the good cheer with their community into the new year. Since the aesthetics of the holidays are universal, you should reshare and feature posts and stories from individuals in your community celebrating this special time of year.

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Campaign Instagram UGC How To 95

Pixlee

SEPTEMBER 10, 2020

Instagram Reels are a new Instagram feature that allows users to make short, captivating, and fun video clips to entertain or attract new followers. In an uncanny way, Instagram Reels are very reminiscent of the similar TikTok format which led people to draw warranted comparisons. . And so far, these videos are performing well.

Instagram 74

Instagram Brands Authentication Film 74

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. This series was born on Instagram stories, which means you can watch the original interview in our Highlights found on our @buffer Instagram profile.

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Company Social Media Instagram Social Media Management 89

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. Dunkin’ Dunkin’ is a great example of a company stepping outside the box for brand partnerships.

Examples 126

Examples Influencer Campaign Marketing 126

Hootsuite

JANUARY 13, 2022

View this post on Instagram. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Takes authenticity to the next level. Where does UGC content come from?

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UGC Content HootSuite Authentication 145

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand. Run an Interactive Social Media Contest.

Instagram 86

Instagram UGC Brands Hashtag 86

Hootsuite

SEPTEMBER 17, 2019

If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for Instagram verification (that’s the easy part) and provide some tips to help you qualify (that’s the hard part). What does Instagram verification mean? Who is eligible to be Instagram verified?

Instagram 111

Instagram Badge How To Authentication 111

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. Who are you? It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Sprout Social

AUGUST 31, 2023

To quote the company founder, Leon L. Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. View this post on Instagram A post shared by L.L.Bean (@llbean) Professionally, my team took our weekly meetings off the calendar for the first two weeks of May to create intentional focus time.

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Team Authentication Proposal Social Media 118

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Where do they fit in a company?

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Social Media Management Communities Social Media Skills 112

Hootsuite

JANUARY 31, 2022

Instagram shopping lets you create an engaging shopping experience directly from your profile. Every day, millions of Instagram users explore their feed looking to buy things they love. The great news is that opening your Instagram shop is free and easy to get started! If you need a business license to sell on Instagram.

Instagram 103

Instagram How To Policies Buy 103

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. What is their social strategy on Instagram?

Instagram 155

Instagram Brands Fashion Sports 155

Sprout Social

SEPTEMBER 2, 2020

And Instagram is no exception. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Short-form? Something in-between?

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Instagram Video Brands Compete 143

Later

AUGUST 10, 2020

While they might not always be obvious, there are tons of great Instagram features for small businesses that can help you grow online. Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Why Use Instagram for Business?

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Small Business Features Instagram Badge 103

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

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Social Media Startup LinkedIn Telecommunications 211

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

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Social Media Survey Education Team 122

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

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Brands How To Authentication Collaboration 115

Social Media Strategies Summit

NOVEMBER 27, 2018

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. The Know: An OWN Community. Super Soul Sunday.

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Communities Platform Video Fashion 100

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand. Run an Interactive Social Media Contest.

Instagram 68

Instagram UGC Brands Hashtag 68

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. What are the benefits of social selling?

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Tips Authentication LinkedIn Groups 133

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), With so much change, it can be hard to predict Instagram trends for 2021. Ready to plan your Instagram strategy for 2021? Instagram Checkout.

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Trends Instagram Microblogging Meme 52

Buffer Social

JUNE 13, 2019

We’re seeing this happen on Instagram today: less polish, more authenticity. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. The Trend on Instagram: Less Polish, More Authenticity. One trend on the horizon: A shift in Instagram’s style.

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Meme Instagram Feed Feedly 75

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), With so much change, it can be hard to predict Instagram trends for 2021. Ready to plan your Instagram strategy for 2021? Instagram Checkout.

Trends 52

Trends Instagram Microblogging Meme 52

Buffer Social

APRIL 20, 2022

Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. Anyone who has ever posted a photo or Reel on Instagram before probably knows the thrill of watching the likes trickle in. Low likes on Instagram have also been linked to a rise in anxiety and depression in users, especially teens.

Instagram 79

Instagram Small Business Retail Metrics 79

Social Media Strategies Summit

NOVEMBER 30, 2022

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. million followers on Instagram and 2.7 Alphabet, Google’s parent company, has more than 150,000 employees. Francis Bourgeois is a great example.

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Campaign Brands Influencer Collaboration 304

Later

JULY 15, 2020

Do you collect customer feedback on Instagram? Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. Tip #1: Use Instagram Stories Tools. Why Collecting Customer Feedback on Instagram is Important.

Instagram 78

Instagram UGC Travel Transportation 78

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52