Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Research indicates that 63% of people trust the messaging from influencers more than they trust brand messaging. The positive results it can yield are a real eye-opener.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Jennifer Beechen, WhiteWave @jenbeechen. Listen Now. .

Posterous 124

Posterous Social Media Comparison Team 124

Pixlee

JULY 2, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” From there I very quickly I pivoted from just a brand designer to a full blown marketer. They’re branding themselves.

Sports 52

Sports Communities Brands Company 52

Direct Marketing Observations

JUNE 28, 2010

The great thing about social is that we can suggest specific ways that they can use social media to amplify what they are doing, that might be of interest to people who are not brand enthusiasts- and we can tailor platforms and tools to meet the needs of staff and customers. Be authentic. Don’t do that. Be transparent.

Consultant 171

Consultant Social Media Posterous Authentication 171

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. Heroes At the Gov 2.0 Will I See You at the Gov 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Convince & Convert

JULY 20, 2012

At one point, Digg was the poster child for Social Media and Web 2.0 I guess Washington Post acquired the team for $12 million, LinkedIn acquired some patents for $4 million, and Beta Works acquired the, I think, the website and the brand for $500,000. For me Digg was never that community for me. I mean the community is voting.

Digg 113

Digg Communities MySpace YouTube 113

Firebelly

JANUARY 13, 2010

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. Pretty good Johnny Cochran type line) Doug I dont think Chad and yourself are talking about the same type of poster. To sum it up, I guess I think "When in Rome."

Syndication 101

Syndication MySpace Paid Search Social Media 101

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. Automated chatbots keep every communication during a crisis on-brand.

Press Release 93

Press Release Banking Reputation Marketing 93

ProBlogger

DECEMBER 30, 2011

She has become famous for her weekly resource posts, Fetching Friday , and is a prolific guest poster on many high-profile sites. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He also has a talent for community engagement.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Pixlee

MARCH 29, 2021

Here’s where brand ambassadors come into the picture. Who is a Brand Ambassador? A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. A brand ambassador can be a single person or a group of people. Why Ambassador Marketing?

Marketing 95

Marketing Discount Influencer Authentication 95

Hootsuite

SEPTEMBER 22, 2021

Beyond its Community Guidelines, the violation of which can get you banned, the platform also has Content Recommendations. Posts that violate the Community Standards or Ads Policies are taken down altogether, but posts that contain what Facbeook calls “problematic content” might be dropped low in the News Feed ranking. admire_editz).

Social Media 144

Social Media Guidelines Hashtag Policies 144

Convince & Convert

MAY 25, 2010

link] #bgsd [link] jwalcher RT @emorgenstern: @jaybaer shares outstanding content from #caprsa with @bgindra as "poster child" [link] [link] jessflynn RT @bgindra: @jaybaer shares Digital & Dollars, the preso we did at #CAPRSA. I first heard you on Marketing Profs — very impressed with your authentic teaching style.

Marketing 123

Marketing Social CRM Conference Social Media 123

Sprout Social

JUNE 28, 2021

But for businesses, it could affect their brand reputation and can deter customers from returning. Defend your brand: Social media etiquette ensures that everyone who interacts with your brand on social media will see a respectable, professional business. This will reflect poorly on your brand and may even chase away customers.

Social Media 125

Social Media Hashtag Privacy Reputation 125

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Hootsuite

JULY 14, 2021

And an engaged audience that wants to interact with your brand is something every marketer should aim for. Whether it’s sharing some behind-the-scenes content, presenting some honest and vulnerable emotions, standing up for your values or sharing a funny meme that acknowledges relatable experience, audiences are hungry for authenticity.

Engagement 145

Engagement Facebook HootSuite Groups 145

ProBlogger

JANUARY 12, 2011

Based on many conversations over coffee, fries, and ice-cream, I was able to ascertain that the following people will have a lot to contribute to the wider blogging community. I’m a huge fan of her because she has an authentic blogging persona, despite her recent success. I see her as a master of leveraging communities.

Blogger 55

Blogger Communities Blogosphere Skills 55

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. Or, should it also be open to other agencies like the FAA or other members of the Intel Community? Where you draw the line? The scope [.]

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

MARCH 10, 2009

I immediately began thinking of ways to bring this open, authentic conversation to my other government clients, knowing that maybe this Government 2.0 bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Why did they do it?

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Keyhole.co

DECEMBER 10, 2020

Also, hundreds of comments and angry DMs are flooding the brand’s social media notifications. These simple strategies can help your brand avoid social media faux pas and catastrophes. This might seem obvious, but the best way to avoid a social media crisis or a PR fiasco is to set best practices or brand guidelines.

Social Media 103

Social Media Tips Guidelines Sentiment 103

Keyhole.co

MARCH 3, 2023

Spend some time on the platform exploring your subreddit of interest, learning the rules of posting, which posts get the most engagement, and other nuances specific to that community. If you have low comment karma, you’re much more likely to have your comments and posts removed by moderators if you post directly about your brand.

Reddit 52

Reddit Marketing Lurker Posterous 52

Koka Sexton

JANUARY 1, 2009

Employers switching to interrogation tactics | Bizhack Marketing: Decline And Fall Of The Business Memes Catherine Lawson There Will Be Water 25 Visionaries Who Created Empires From Virtually Nothing | Business Pundit Car Brands: Who Owns What? Starbucks: Inflation and Devaluation of a Brand Pedophile Proof Chat Rooms?:

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

Employers switching to interrogation tactics | Bizhack Marketing: Decline And Fall Of The Business Memes Catherine Lawson There Will Be Water 25 Visionaries Who Created Empires From Virtually Nothing | Business Pundit Car Brands: Who Owns What? Starbucks: Inflation and Devaluation of a Brand Pedophile Proof Chat Rooms?:

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49