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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier.

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11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What about you?

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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

We are continuing our series of articles about the best way to use social data in the competitive intelligence field. As we are in the midst of the World Cup, we are continuing to explore the possibilities of social data for competitive intelligence analysis, focusing on one of the main sponsors, McDonald’s. Engagement.

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You Become What You Measure

Social Media Strategery

It’s one of the four stages of the rise of the quants as described by Felix Salmon in his excellent “ Numbed by Numbers: Why Quants Don’t Know Everything ” article in January’s WIRED. What scared me as I read this article is that I see marketing and PR taking the exact same road. Will it stop?

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. So, what was fueling the social conversation?