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An Update on TikTok’s Self-Serve Ad Platform

Likeable

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) You can find prominent articles around the web that make it seem like your costs are going to be dirt cheap. Metrics like CPM, CPV, and CPC compete reasonably well. So what’s a performance marketer to do? So far, we’re impressed.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

This article identifies the social media metrics that really matter, why they’re important, and how to track them. The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Table of contents.

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How to Get Started with LinkedIn Ads

Sprout Social

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. LinkedIn offers marketers a variety of options to put themselves out there, each with their own unique best practices. Next, we’ll delve into the actual LinkedIn advertising platform.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). You’re charged just like a regular cost-per-click (CPC) ad. Promoted App Pins are great for developers or app companies that want to drive ad traffic to download an app. Promoted App Pins. Cinematic Pins.

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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook also announced several enhancements that are coming that could be huge for marketers. Facebook has started testing and rolling out a series of features to help combat this, including instant articles and the “Buy” button. You also have the option of using CPC bidding. Lead ads have not disappointed.

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How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. We recently wrote an entire article about the importance of managing comments on your Facebook ads with several examples of newsfeed ads with a lot of comments left unmanaged by the advertiser. Click To Tweet.

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Social Media Marketing Guide: Facebook

Little Web Giants

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. These data can be downloaded as a CSV and further processed or integrated with other data. og:type” – The type of object, such as “article”.