An Update on TikTok’s Self-Serve Ad Platform
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APRIL 13, 2021
By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) You can find prominent articles around the web that make it seem like your costs are going to be dirt cheap. Metrics like CPM, CPV, and CPC compete reasonably well. So what’s a performance marketer to do? So far, we’re impressed.
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