Apple Company Engagement Social News 
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. They got excited. They laughed.
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Techipedia: Tamar Weinberg
JULY 21, 2009
Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?
Techipedia: Tamar Weinberg
FEBRUARY 1, 2008
This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. It’s hard to say if that will happen again. Time will only tell.
Convince & Convert
SEPTEMBER 21, 2010
Can you describe what your company does in 120 characters or less? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. You can play with the Social Technographics Ladder data right here: 5. Apple = Innovation.
Techipedia: Tamar Weinberg
FEBRUARY 6, 2008
In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.
Techipedia: Tamar Weinberg
JANUARY 23, 2008
Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.
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