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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115
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5 Brands Successfully Using IGTV

Ignite Social Media

Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Users now have the option to share content directly to the feed to get more reach, which can be useful for some brands. The Olympic Games: With 2.2

Brands 132
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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Guest Post by Hanna Knowles.

Brands 183
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How Brands Can Collect Higher-Quality UGC

Pixlee

However, the content your users produce may be less-than-optimal by your brand standards. There’s a high volume of content available to most brands but let’s face it: a lot of that content isn’t perfect. Use a UGC platform to automatically filter out spam, and set custom parameters that meet your brand guidelines.

UGC 92
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8 Career Prospects In Luxury Brand Management 

The Realtime Report

8 Career Prospects In Luxury Brand Management . Do you love perusing lifestyle magazines filled with costly wellness, apparel or beauty products? If yes, you can relate to luxury brand management. As a result, the popularity of luxury brands has taken off in a big way. What Is Luxury Brand Management?

Brands 91
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20 Most followed brands on Instagram

Unmetric

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155