5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. It allows their customers to express themselves, shape the brand story and create more meaningful memories within their community.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers.

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Brand Value in the Age of Digital-First Experiences

Pixlee

Digital-first marketing has been vital to brand growth for decades. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way. Use UGC to Quickly Create Optimal Customer Experiences.

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7 Brands With a Killer Social Media Campaign

Later

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. These fifteen brands aren’t just exceeding expectations when it comes to content engagement, they’re investing intelligently in technology that helps them achieve the type of customer experience they strive to provide. Brand Marketing

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2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 What does this mean for brands?

The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts.

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5 Never-Fail Tips for Crafting Compelling Branded Content

Pixlee

The Michelin guide remains one of the first examples of content marketing, as the Michelin Guide has its own brand of excellence surrounding it. Like the Michelin Guide, telling your brand story through a value-added content can be a cost-effective and impactful way to drive business. One of the best ways to ensure success in this is to emulate or collect your current customer’s stories through User-Generated Content (UGC). Airbnb has mastered brand storytelling.

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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. These five brands don’t stop at donating to equal rights organizations – they’ve taken extra steps to freely associate themselves with the community in the name of equality. These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message.

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate.

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10 Tips for Increasing Your Brand’s Instagram Growth in 2021

Pixlee

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. This works wonders because unlike typical branded ads, influencer marketing is far more subtle.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

Unless you’ve been living under the rock, you’re well aware of just how organically digital marketing has made its way into every brand’s business strategy in the past decade. This is how they raise brand awareness and attract the right type of a customer. Brand Marketing

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The Top 20 Brands to Watch at NRF 2019

Pixlee

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. After all, maintaining brand awareness, quality and style as the #1 blue jean retailer take a top-down effort from the whole company. Newell Brands. Tailored Brands. Brand Marketing

How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Why you should include UGC in your social media calendar. UGC is perfect for ads.

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How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies. While a lot of brands use Linkin.bio to connect their Instagram followers with their products, it’s also commonly used by publishers to drive traffic to their articles and content.

Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Prepare for 2019 by reviewing the best practices every brand marketer swears by. Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner. When people see content from their peers that they can relate to, they’re more likely to trust the brand and convert.

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Generally, adding influencer content improves brand credibility via social proof. .

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around. Brand Marketin

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. Define your brand mission statement.

How to Engage Eco-Friendly Customers on Instagram

Pixlee

A whopping 73% have even gone as far as to demand that brands take action to ensure that they aren’t operating at the expense of the clean environment. . After all, people trust other people more than they trust brands. Brand Marketing Social Media Marketing

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How User-Generated Content Can Reduce Bounce Rate

Pixlee

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC). Whiskey brand Proper No.

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How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. increase in click-through rates when they use UGC. .

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The Top 5 Social Media Tools in 2020

Pixlee

In 2020, those brand interactions are more important on social media than ever before. More than half of all brand discovery ( 52% ) is happening in public social feeds. This social media tool helps drive more personal interactions and invite fans to join the brand conversation.

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Bonus: You also get UGC (user-generated content) for your brand.

10 Ways You Can Beat the Instagram Algorithm

Pixlee

A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods.

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Will Your Number of Instagram Followers Matter in 2019?

Pixlee

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. UGC can be gathered on Instagram in a variety of ways.

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In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. Alo Yoga is one of those few athleisure brands that has managed to stand out from the pack. There are four things in particular that Alo Yoga’s marketing team has been doing that have been extremely beneficial to the brand.

Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Ecommerce brands need to keep up with these changing demands if they want to remain. Best-in-class Ecommerce brands are going above and beyond to provide the best information available to the site visitor in the form of rich user-generated content. Using UGC helps you create an original and authentic connection with your audience. Previously, offering the lowest price for a product was all a brand needed to excel in the market.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Research suggests that for stronger brands, rewarding both parties works better. Meanwhile, for the newer brands, rewarding the referrer gives slightly better returns compared to rewarding both equally. Deepening brand loyalty for existing customers and motivating them to refer should be your priority.

10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. In fact, 30% of consumers want educational, informative social content from brands. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Aligning with causes that are important their audience has proven effective for brands when done with authenticity. This level of engagement is an indicator that taking a stand and being purpose-driven on social media can work for brands when done right. Brand Marketin

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. Alo Yoga is one of those few athleisure brands that has managed to stand out from the pack. There are four things in particular that Alo Yoga’s marketing team has been doing that have been extremely beneficial to the brand.

6 low-hanging social media optimization strategies to boost engagement

Sprout Social

The good news is that optimizing your social presence doesn’t mean sacrificing your brand’s voice and creativity. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

Complete Your 2021 Email Audit In 4 Easy Steps Now

Pixlee

It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. Branding Elements. All brand elements including logo, typefaces, and color palettes are used.

Welcome To The Video Generation

The Realtime Report

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. So how did brands in our study rank themselves along the continuum?

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In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. Alo Yoga is one of those few athleisure brands that has managed to stand out from the pack. There are four things in particular that Alo Yoga's marketing team has been doing that have been extremely beneficial to the brand.

Social Spotlight: Nike and how to outpace the competition on social

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. The competition for attention is fierce for brands on social. How does a brand looking to make a name for itself overcome these obstacles?

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing. It’s a really powerful message to send, and it’s been very effective for REI’s brand.

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Coach Admires The View From Above

Convince & Convert

The campaign follows the continuing trend of brands encouraging and celebrating user-generated content. From Lululemon’s #thesweatlife, to Victoria Secret’s #VSTeenyBikini campaign, companies are increasingly asking their fans to share images of how their brand plays a role in their lives. However, what takes Coach’s UGC campaign a step further, is how they’ve taken the #coachfromabove theme and maximized it across multiple web and social media channels.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item. When it comes to UGC on Instagram, apparel has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x.

How to accelerate Instagram growth (without buying followers)

Sprout Social

It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. People are looking for consistency and timeliness from the brands they follow. However, it’s the conversations you have with those people that turn casual visitors into brand advocates and loyal fans. 70% of Instagram’s hashtags are branded.

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