Likeable

MARCH 18, 2020

But the one good thing about crazy (or scary, or uncertain) times is that they often bring out the best in people—and, in the case of brands, some very creative ideas and activations. On that note, it seems like more people are online now than ever, and brands are seeing a higher rate of customer service inquiries on social daily.

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Brands Apparel Class Hosting 102

Pixlee

JANUARY 18, 2022

Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. Who is a Brand Advocate?

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Brands UGC How To Apparel 52

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. You’ve come to the right place. . billion in 2021. Do your research.

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Strategy Brands UGC Apparel 86

Pixlee

SEPTEMBER 21, 2020

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park. KiraGrace’s Brand Story through Customers.

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UGC Brands Apparel Content 56

Sprout Social

OCTOBER 5, 2021

Brands have made headlines for their gestures of goodwill—like when Calm paid Naomi Osaka’s fines for skipping press meetings to protect her own mental health and Airbnb introduced temporary housing plans for Afghan refugees. Consumers are quick to see right through hollow brand activism. Responsive brands breed trust.

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Brands Marketing Apparel Issues 110

Pixlee

APRIL 3, 2020

Digital community has become a necessity for brands hoping to engage with their customers. These brands not only positively engage their customers, but they also serve as an inspiration in unusual times. . Sennheiser showcases a great mix of professional creative, branded content, and community connection.

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Tourism Brands Apparel Banking 62

Pixlee

APRIL 15, 2020

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Before and After Videos with Influencers or Customers.

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Fashion Brands Apparel Authentication 59

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology.

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Strategy UGC Brands Apparel 52

Pixlee

APRIL 13, 2021

Another noticeable change it has caused in consumer behavior is a higher emphasis on brand values like trust, accountability, and promise-keeping. . So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? An unlimited shopping experience.

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Pixlee

APRIL 22, 2019

Flashy marketing and celebrity endorsements alone don’t cut it anymore—younger generations look for brands that are both creating great products and doing good for the world. The first step is obviously to have a brand that has a mission and prioritizes giving back. Enter community-driven marketing. Mission Meets Marketing.

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Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. The apparel company uses AI for purposes that extend beyond product innovation. Under Armour.

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UGC Brands Apparel Content 59

Pixlee

MARCH 24, 2021

People Trust Word-of-Mouth Marketing Over Branded Content. And some of those people are sure to give your brand a chance when your carefully-chosen ambassadors show their genuine support for your products or services. In this way, brand ambassadors can have a huge positive impact on your company’s sales. .

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Brands Marketing Apparel Influencer 56

Pixlee

JUNE 17, 2020

Digital-first marketing has been vital to brand growth for decades. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way. Brands can use UGC and dynamic display to optimize the best content in the customer journey.

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UGC Brands Apparel Communities 53

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations.

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Pixlee

JUNE 13, 2019

Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community.

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Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. This is helpful for brands with in-person retail locations or selling area-specific products. Celebrate Pride with Diverse Influencers .

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Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. Here are some examples: To nurture an online community. To build brand awareness for a new product. Your brand isn’t going to benefit by restricting your Instagram to just your followers. Optimize Your Bio.

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Pixlee

JULY 19, 2021

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. On the other hand, brands can repurpose the content influencers create to fit into their email marketing campaigns.

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Pixlee

MAY 9, 2022

Look at Competing Brands & Design for the Customer Journey you Want. First, you can look at what competing brands are doing in terms of their creative talent and marketing. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing. Turn to community content (see more below).

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Ari Herzog

APRIL 6, 2020

If your friends are anything like my friends, then you know a lot of people who are sewing and stitching masks to help the medical community and lay citizenry. There are many clothing brands, craft stores, and other retail businesses that are producing and selling masks. Some of these companies are big clothing brands.

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Pixlee

MAY 4, 2018

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.

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Sprout Social

MARCH 1, 2023

Digital content creators are reshaping brand strategy for the better. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. What brands can accomplish with co-creation Creators have platforms because they understand their audience.

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Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Industry or community-specific (example: #BookTok).

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Pixlee

MAY 3, 2018

But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. Since then, it has become a powerful channel for brand marketers who are looking to expand their businesses’ social marketing presence. Hint Water is amazing at featuring its brand as a model for healthy living.

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Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

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Unmetric

OCTOBER 13, 2019

There was a time when people flipped through Victoria’s Secret’s glossy brand catalogs itching to get their hands on Victoria’s Secret. But the itch remains, more so than ever, to get their hands on the latest brand apparel. This photo/video network has proven to be a great platform for brands to market their products.

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Pixlee

NOVEMBER 10, 2020

Maternity apparel brand BLANQI features an inspiration gallery of “real moms.”. Build A Stronger Community. User-generated content in emails is essential for brands looking to incorporate their communities better. Plus, an enthusiastic community produces more free UGC and creates free advocates for your brand.

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UGC Content Curation Apparel 98

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. However, the transition from in-person to online can be a tricky one to navigate, especially for brick-and-mortar brands. Create a Branded Hashtag .

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Pixlee

APRIL 11, 2022

This will be particularly notable in the way we interact with brands and make purchases online. As digital marketing and online shopping once skyrocketed in popularity, it’s no jump to expect similar trends from the brands in the metaverse. In fact, UGC is 50% more trusted than traditional branded content. The Metaverse.

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Real Estate UGC Virtual World Apparel 85

Pixlee

FEBRUARY 21, 2018

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Madison Reed. American Giant.

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Pixlee

MAY 3, 2021

Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts. Ultimately, it helps your brand emerge as a trusted, credible account – and can lead to other privileges as well. . Collaborations with Prominent Influencers and Brands.

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Later

OCTOBER 30, 2019

Finding your brand voice (and instilling it across your social channels) is the best way to grow your business. . With a strong brand voice, you can cut through the social competition and turn your one-time viewers into lifetime customers! . And in today’s rowdy social media space, a unique brand voice is more important than ever! .

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Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Try it now for free. Sean McCabe.

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Pixlee

JUNE 14, 2021

Start by looking at your biggest fans and brand mentions, or use a content collection and curation platform to automatically pull in this bank of media. Delta Airlines reposts travel photos from its customers to inspire the brand account’s followers looking forward to visiting their dream destinations. Post at the Right Time.

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Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. Promoters are customers with a high NPS score — pay attention to these ones since they are more likely to refer others to your brand. 4 Ways to Use UGC to Improve NPS.

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UGC Apparel Content Hashtag 52

Pixlee

APRIL 18, 2022

This is a good way to expand your brand’s online community while developing a solid relationship with a social media expert in your sector. Influencers often utilize their platforms to teach their followers about products and brands they swear by. Make use of Your Influencer’s Community.

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Influencer Marketing How To Collaboration 52

Pixlee

MAY 21, 2019

Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. Best-in-class Ecommerce brands are going above and beyond to provide the best information available to the site visitor in the form of rich user-generated content.

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