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10 metrics to track influencer marketing success in 2024

Sprout Social

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts.

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Miss Topsy? Here are the Top 3 Topsy Alternatives

Keyhole.co

Try monitoring keywords, URLs, topics, social media handles and more. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. You get to make smart decisions in marketing to consumers on Twitter and improve your ROI. The post Miss Topsy?

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

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