Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

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How To Sentiment Template Templates 101

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

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Analytics Social Media ROI Metrics 52

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

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Tools Tweetdeck Brands Sentiment 112

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 114

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

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Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

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Analysis Data Sentiment Metrics 69

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

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Hootsuite

APRIL 25, 2024

You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. It helps businesses drive loyalty, attract new customers, and gain a competitive edge through advanced social listening, media monitoring, and social benchmarking technologies. Reputation management. Media monitoring.

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Curation Social Media Management Tools Social Media 75

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

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Influencer Brands Collaboration Authentication 103

Sprout Social

OCTOBER 4, 2021

For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

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Data Metrics Sentiment Analytics 124

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

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Hashtag Analysis Twitter Sentiment 52

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. This intel gives you the audience insights you need to create a customer-centric social strategy.

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Reputation Tools Brands How To 131

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Here are 15 of our favorites.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

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Review Brands How To Analysis 128

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

JANUARY 19, 2021

Measuring brand health on social has therefore become an increasingly important task for social media marketers—one with implications and opportunities across the marketing organization. Understanding brand health on social helps you understand: How consumers feel about your brand. What consumers think about your products.

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Data Sentiment API Analysis 97

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Influencer marketing tools for social listening. Stay on top of trends. Key features.

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Influencer Tools Marketing Software 113

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Why are buyer personas important?

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Data Social Media Sentiment Team 141

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Key features: Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time. Lack of sentiment analysis or hashtag tracking features.

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HootSuite Price Sentiment Social Media Management 52

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

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Analytics Data Strategy Marketing 47

Hootsuite

DECEMBER 12, 2023

Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Sharing your knowledge is a powerful way to develop your personal network while also demonstrating the experience that’s behind your company or product. Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

AUGUST 29, 2017

They sell the same (or comparable) product or service. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Want to learn more about how you can use social analytics—listening included—to beat the competition? This depends on how you define competitors.

Compete 160

Compete Analytics Analysis Sentiment 160

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

Analytics 40

Analytics Data Strategy Marketing 40

Sprout Social

FEBRUARY 6, 2023

Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience.

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Features Social Media Curation Geotagging 101

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. But which social media monitoring tool is the best for your brand? Price: Starts at $79 per month. Brandwatch.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

FEBRUARY 16, 2024

It is particularly essential for busy social media marketers who value their time. What is YouTube competitor analytics ? Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Let’s review the subscription plans of the top five you can successfully use for YouTube competitor analytics. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities.

Tools 52

Tools Social Media Curata Price 52

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Hootsuite

JANUARY 24, 2022

What is social media data? Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Brand sentiment. Social share of voice. Profile visits.

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Data Social Media HootSuite Template 94

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Most notably, ongoing sentiment tracking.

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Survey Brands Sentiment Template 93

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Time-saving workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. Inbox updates.

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HootSuite Insurance Hubspot Sharepoint 96

Convince & Convert

AUGUST 29, 2017

They sell the same (or comparable) product or service. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Want to learn more about how you can use social analytics—listening included—to beat the competition? This depends on how you define competitors.

Compete 109

Compete Analytics Consultant Analysis 109

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.). Nielsen BuzzMetrics.

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SM2 Vocus Alterian Radian6 202

Sprout Social

FEBRUARY 2, 2023

Repurpose content efficiently For a small team like Figo, repurposing successful content from their blog and other social networks was key to staying consistent on TikTok. figopet Links to all products can be found on our blog! ? This year, they’re expanding their focus to YouTube using the same method.

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Social Media Insurance ROI Meme 110

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

SEPTEMBER 20, 2023

B2C brand reputation Consumers typically have a lower tolerance for product or service failures and can be more unforgiving of unflattering brand incidents. First, you must conduct a thorough online search using social media platforms and search engines. Deep dive into the sentiment of every online conversation around your brand.

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Reputation Brands Construction How To 59

Sprout Social

MARCH 13, 2019

Want to uncover what exactly what products and features customers want? With the help of B2B social listening, those answers are just a few clicks away. In this guide, we’ll highlight how B2B brands can use social listening to build a better business and how to get started ASAP. Look no further than the social space.

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B2B How To Sentiment Reddit 105