9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages.