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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports.

Hashtag 91
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Track social sentiment in real time. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114
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How social media consistency drives business results

Sprout Social

Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Not just trending sounds and memes, but the topics people are talking about. Apply it: With a tool like Sprout, you can access all your social media analytics and generate reports to share with your team in one place.

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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. Tip : If you don’t have time or budget for high-production content, consider user-generated content , memes , or quick and beautiful images. Tip : Use analytics to see when your audience is usually online, too.