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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Email marketing campaigns. The goal of earned media is to ensure sentiment around your brand is positive.

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Valuable Things Twitter Mentions Can Tell You About Your Business

Hootsuite

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Especially if the sentiment is positive, be sure to reply to these mentions! Open Twitter Analytics.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. They are influential because they have access to the audience of the magazine they write for. Brand Ambassador.

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The key to Victoria’s Secret social media success

Unmetric

This photo/video network has proven to be a great platform for brands to market their products. Influencer marketing. Influencers have proven to be a great way to appeal to a new market and increase brand reach and Victoria’s Secret has an army of influencers at its disposal. Here’s what we found out. BluebellaforVS @bluebella.

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The Long Tales - The Best In Business Innovation Content - Issue #4

Twist Image

At what price marketing? It also feels like there is a general sentiment of "enough is enough." As a marketing professional, I know what comes next: Government intervention and regulation. As a marketing professional, I know what comes next: Government intervention and regulation. It's not just marketers.

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Using Social Listening to Reveal Actionable Insights

Talkwalker SM

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Follow her on Twitter: @LindseyGoebel.

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