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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. The economy (16%) and analytics (12%) trail considerably at second and third.

Research 257
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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. It takes being logical, objective and analytical too. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Social media audits.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined.

Analytics 179
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Hashtag 91
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What is Social Media Analytics? Everything You Need to Know

Hootsuite

It’s one thing to know in your heart that you’re a social media whiz: it’s another to be able to prove it. Which is why social media analytics are so critical to any successful campaign or brand strategy. What is social media analytics? How to track social media analytics.

Analytics 138