Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature.

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer.

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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

The communications landscape has forever changed with the explosion of social and digital media. That explosion has meant that few communications plans are being developed without this sort of media factored into the program. That digital analytics function does not just happen.

Proceed with Caution When Being Active on Social Media Sites

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships. In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Analytics.

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The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. What are you really trying to accomplish – as an agency – with all of this content and social media? Mimicry is not a strategy.

IBM’s Watson Engages Customers with Youtility

Convince & Convert

Since its Jeopardy debut in 2011, IBM has deployed Watson in health care to help nurses navigate care (they’re choosing its recommendations 90-percent of the time in that deployment) and assisted cancer researchers expedite their progress, saving a couple of years worth of research time.

Adapting to More Digital and Social Ways of Being in a Time of Crisis

Hootsuite

How to use social media to sell shoes. Well, there was going to be more to it but that was the major point: social can drive sales. These days, I’ve been thinking a lot about social media’s value. Social platforms offer critical infrastructure, helping government agencies, hospitals, and health care organizations coordinate fast responses and speedy citizen engagement. Use social to protect human connection. Humans are social animals.

How to Leverage the 80/20 Rule for Blogging Success

ProBlogger

United States Medical Care. The United States integrated the 80/20 rule in its Affordable Care Act that changed the way Americans as a whole accessed health care. Look into your web analytics. This is a guest contribution from ProBlogger expert Jerry Low.

Top Skills for 2016 from LinkedIn

Proactive Report

I am sure you know that the media loves statistics. A good report can garner earned media attention and coverage. One agency had a stellar study on health care but when they first released it they got zero media interest.