5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer.

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. Image via BigStockPhoto.com.

Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature.

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

It’s a lot more realistic to build a following for your agency as curator of important content in health care marketing, or marketing for the bicycle industry, than it is to be the curator of insights about marketing in general. Mimicry is not a strategy.

Change or Die | Fast Company

Buzz Marketing for Technology

They started with the crisis in health care, an industry that consumes an astonishing $1.8 They said that the root cause of the health crisis hasnt changed for decades, and the medical establishment still couldnt figure out what to do about it. Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues."

IBM’s Watson Engages Customers with Youtility

Convince & Convert

Since its Jeopardy debut in 2011, IBM has deployed Watson in health care to help nurses navigate care (they’re choosing its recommendations 90-percent of the time in that deployment) and assisted cancer researchers expedite their progress, saving a couple of years worth of research time.

Proving Value vs ROI in PR

Proactive Report

Here’s one example of how it is being done in the health care sector. Google Analytics – PR Dashboard. 2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.

ROI 77

Is your Organization Capable of Unorthodox Thinking?

SocialFish

Originally an online network for physicians, it tapped the value of physicians’ case-based discussions for industries that did business with health care to create a new corporate services business line. The New Competence of the Knowledge Age.

Proceed with Caution When Being Active on Social Media Sites

Saying It Social

In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill. If your religion is an important aspect of your identity then just be careful not to overwhelm others who don’t share your viewpoints.

How to Leverage the 80/20 Rule for Blogging Success

ProBlogger

United States Medical Care. The United States integrated the 80/20 rule in its Affordable Care Act that changed the way Americans as a whole accessed health care. Look into your web analytics. This is a guest contribution from ProBlogger expert Jerry Low.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Analytics. Business Intelligence and Analytics. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

It gets a little bit more difficult when you get into something like health care. This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

such as Google Analytics). How about “know the language you’re blogging in or carefully proof your own work to ensure you’re not corrupting it?&# “List out&# is redundant; “audience&# is singular yet you say “who are the audience,&# etc. Health (1). Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact.