Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 84

Analytics Social Media HootSuite Metrics 84

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

Keyhole.co

NOVEMBER 5, 2020

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far.

Analytics 98

Analytics Tools Facebook Marketing 98

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing?

Strategy 52

Strategy Facebook Marketing Groups 52

Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. A well-set-up social listening strategy will answer all of these questions and more.

Advertising 108

Advertising Social Media Strategy Tools 108

Keyhole.co

NOVEMBER 5, 2022

If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform by far. Almost 75% of high-income earners use Facebook. Facebook is an excellent tool for lead generation.

Analytics 52

Analytics Tools Facebook Marketing 52

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. The key to Facebook Ad success lies in its ad targeting capabilities. It All Starts with Targeting.

Examples 246

Examples Facebook B2B Instant Messaging 246

Ignite Social Media

MAY 26, 2022

Adopting a future-proof social media strategy will help you stay ahead of the curve. But there are a few things you can do to make sure your strategy is ready for anything — even for the future of social media marketing. Now, what can you do to make sure your social media marketing strategy remains effective in the years to come?

Social Media 156

Social Media Strategy Marketing Influencer 156

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base.

Social Media 213

Social Media How To Survey Analytics 213

Sherrilynne Starkie

MARCH 8, 2014

Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. This is the actual value in using social media analytics properly. Related posts: Analytics: What are you really learning?

Analytics 294

Analytics Content Marketing Wikipedia 294

Sprout Social

SEPTEMBER 15, 2020

While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. However, as it goes with any social media platform, you need to have clear insight into whether your efforts are paying off or not. How to access TikTok analytics. Tap on your TikTok profile.

Analytics 129

Analytics Marketing Overview Privacy 129

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

Publishing 92

Publishing Tools Brands Facebook 92

Hootsuite

DECEMBER 15, 2021

Which is why social media analytics are so critical to any successful campaign or brand strategy. Read on to dig into how to track social media analytics and social post analytics, and why these numbers are key to unlocking your engagement and reach. What is social media analytics? Set S.M.A.R.T.

Analytics 139

Analytics Social Media HootSuite Template 139

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Having a social media strategy in place can help grow your company. 67% of customers use social media platforms with questions and any problems they have. An example of this is through Facebook. There’s a feature where users can send a quick message through Facebook Messenger.

Small Business 251

Small Business Social Media Strategy Marketing 251

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. In addition, over 80% of companies view engagement on the platform as their most important metric. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them.

Strategy 130

Strategy Press Release How To Collaboration 130

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Examples 145

Examples Campaign Platform Tips 145

Unmetric

AUGUST 9, 2019

With over 250 million active users, Pinterest is a great platform for brands to get the most out of their marketing campaigns. Pinterest analytics is a great source of valuable intel on your business’s performance. This helps you get the ‘so what’ out of reporting on your Pinterest strategy. G2Crowd Rating: 4.2. Pricing: N/A.

Analytics 126

Analytics Tools Price Curation 126

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 83

Analytics Conversation Brands Sentiment 83

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.

Analytics 145

Analytics Google Social Media HootSuite 145

Hootsuite

JANUARY 2, 2024

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Free 30-Day Trial 10 effective social media growth strategies 1. Be active on your target audience’s favorite platforms You can create as many (or as few) social accounts as you like. What is social media growth?

Social Media 106

Social Media Strategy HootSuite Hubspot 106

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. billion active users and over 1 billion hours watched daily , YouTube is the second most trafficked websites on the planet after Facebook.

Metrics 98

Metrics Analytics YouTube Price 98

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. This will help you refine your social strategy.

Analytics 144

Analytics Tools How To Metrics 144

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad? Cons Boosted posts offer limited advertising objectives.

LinkedIn 108

LinkedIn Instagram Tips HootSuite 108

Hootsuite

SEPTEMBER 22, 2022

To get the most out of your chatbot , you need to dive into chatbot analytics. In this post, we’ll break down the most important chatbot analytics for your business and how you can use them. What are chatbot analytics? Chatbot analytics is the conversational data generated by your chatbot’s interactions. Boost sales.

Metrics 107

Metrics Analytics FAQ Conversation 107

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game. Gymshark’s social media strategy is smartly crafted, going beyond merely selling quality gym clothing and accessories. billion today.

Strategy 52

Strategy Influencer Social Media Meme 52

Keyhole.co

APRIL 3, 2024

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach.

Facebook 117

Facebook How To Publishing Analytics 117

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing? earns $78,475 per year.

Research 257

Research Report Social Media CPM 257

Keyhole.co

DECEMBER 13, 2022

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. The recent changes in Facebook’s algorithms have got marketers sweating due to the consistent decline of organic reach. of your Facebook page followers. What is Facebook engagement rate? What’s the gist of it?

Engagement 59

Engagement Strategy Facebook UGC 59

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best.

Analytics 145

Analytics Social Media Tools HootSuite 145

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? How do you take your Facebook sales up a level? With around 2.9 hours each month.

Strategy 101

Strategy Brands Facebook How To 101

Ignite Social Media

JUNE 30, 2021

The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. Too often are businesses only running ads on Facebook and/or Instagram, but advertising capabilities on other networks are becoming more and more robust.

Strategy 144

Strategy Reddit Advertising B2B 144

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day.

Strategy 111

Strategy Content How To Marketing 111

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. Let’s get started!

Analytics 72

Analytics Facebook Overview Metrics 72

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 139

Analytics YouTube Video Embedding 139

Hootsuite

APRIL 25, 2023

But with so many options, how do you know which are the best social media platforms for real estate? What are the best social media platforms for real estate marketing? There are hundreds of social media platforms in operation. These seven platforms are fit for a real estate-focused social media strategy.

Real Estate 99

Real Estate Platform Social Media HootSuite 99