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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

However, this did not deter the brand from embracing the same humorous approach on its social media accounts. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Here’s the total number of followers on Ryanair’s official social media accounts.

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How to Automate DMs on Social Media

Hootsuite

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Well, thank goodness you found this article.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. Which topics lead to the most engagement?

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8 marketing campaign ideas that customers will engage with

Sprout Social

This is especially true if your recent marketing push fell flat or your engagement rate is low. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Improve customer engagement and satisfaction.

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Top 21 Pongal social media posts

Unmetric

The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns. Reliance Trends’ post on their Pongal offer engaged the most in the year 2018. See the latest Pongal posts by brands. Reliance Trends.

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How to Get More Leads on Social Media: 7 Effective Tactics

Hootsuite

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.