Jon Loomer

OCTOBER 2, 2023

Attribution is how Meta gives credit to an ad for a conversion. The Attribution Setting determines optimization and reporting. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Report your conversions, by default, based on that Attribution Setting.

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Jon Loomer

NOVEMBER 27, 2023

Here’s a third-party reporting update for Shops… In your Ad Account Settings, you may see this section: “Connect your shop to track Meta purchases.” Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4 or Adobe Experience Cloud) and enter your unique measurement ID for GA4.

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Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Conversation Facebook URL Report 197

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

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Mindjumpers

MARCH 22, 2012

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. The State of Social Media Marketing– Annual Survey Report.

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Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. Facebook reports 51 registrations.

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Eventful Report Facebook Aggregator 202

Sherrilynne Starkie

JANUARY 29, 2018

It takes being logical, objective and analytical too. Storytelling is important when it comes to creating reports that paint a picture of the story being told in the numbers. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Photo by William Iven on Unsplash.

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Consultant Analytics Social Media Sysomos 347

agora pulse

JUNE 13, 2020

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics. Don’t count Twitter out. Agorapulse.

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Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Ads Manager doesn’t report on it.

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Organization Conversation Facebook Metrics 211

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. You’ve come to the right place to find out. Clear data.

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agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

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Analytics Social Media Tools Price 179

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted. Pixel Events and Custom Conversions Set Up Incorrectly.

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Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

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Analysis Report Examples Tools 91

Visually SM

MAY 19, 2020

Web analytics tools are the marketer’s primary weapons. Data – from analytics reporting traffic and conversion rates to engagement performance metrics – has become as much a part of a marketer’s job these days as working on actual marketing campaigns. 6 best web analytics tools. KISSmetrics.

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Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted. Pixel Events and Custom Conversions Set Up Incorrectly.

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Conversation Facebook URL Report 153

Sherrilynne Starkie

JUNE 29, 2014

It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. Related posts: Analytics: what matters to content marketers?

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Sysomos Analytics Tools Radian6 333

Keyhole.co

MAY 2, 2023

Thanks to umpteen social media analytics tools, the analogy is starting to change for good. Here’s how they use social media analytics tools, and so can you. 14 Reasons Why You Should Be Using Social Media Analytics Tools 1. We use social media analytics tools to help us manage our campaigns and those of our clients.

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Analytics Report Social Media Tools 52

Jon Loomer

FEBRUARY 5, 2024

It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Attribution is the ability to give credit to an ad for a conversion. You’ve done everything on the back end to make sure that results are reported accurately and completely.

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Advertising API Eventful Conversation 177

The Realtime Report

JUNE 4, 2020

8 Ways to Turn Data into Actionable Analytics. There’s still a long way to go when it comes to using data and analytics effectively; around 70% of business executives report that sales and analytics in their company are very important, but only 2% say that they have achieved a positive impact across the company.

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Analytics Data Analysis Patterns 160

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?

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Influencer Report B2B ROI 62

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. The goal, for me, is to look in Google Analytics and get GA’s interpretation of how many people came to my website from my ad.

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Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Let’s dive in… Examples of Facebook Analytics Reports. But creepy.

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Buffer Social

OCTOBER 9, 2023

Through your analytics. YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. And how do you find these results?

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Analytics YouTube Overview Metrics 85

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Fast reporting helps you understand what content impacts your business and strategy, and how. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Unique video views.

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Engagement Report Video Metrics 122

Jon Loomer

APRIL 18, 2018

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: . ” and that ad drives them into a Messenger conversation.

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Analytics CPA Facebook Advertising 167

Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. To see all the conversations about their business on TikTok, many brands use social media monitoring tools. But navigating the dynamic landscape of TikTok can be challenging.

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Tools Strategy Brands Sentiment 101

Unmetric

AUGUST 9, 2019

Pinterest analytics is a great source of valuable intel on your business’s performance. While the network’s native analytics covers all the basic insights, other third-party tools in the market provide much more to help you go the extra mile with competitive intelligence. Pricing: N/A. G2Crowd Rating: N/A. G2Crowd Rating: 3.3.

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Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. SumAll , an analytics tracking tool, automates your social media and marketing needs.

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Analytics Tools Social Media Curation 125

Keyhole.co

JANUARY 4, 2022

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress. When it comes to qualifying your LinkedIn marketing efforts, tracking LinkedIn analytics is essential.

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Analytics LinkedIn Engagement Tools 98

Jon Loomer

MARCH 21, 2022

Let’s discuss a couple of primary ways… Add Columns to Your Reports. When you run a traffic campaign, Facebook will report on the metrics that are related to traffic, by default. Customize the columns of your report. URL Parameters and Google Analytics. I added columns to my report in Ads Manager.

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Pixlee

APRIL 26, 2021

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.

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agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

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Report Social Media Metrics Aggregator 147

Convince & Convert

OCTOBER 9, 2014

If you’d like to be more actionable with your analytics, start with the “so what?” » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing' When you frame your. Read the whole entry. »

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Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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Analytics Social Media How To Analysis 89

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

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