Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

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Patterns Sentiment Analysis Proposal 121

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. Or just keep an eye on the conversation to understand the social communities where people talk about your brand.

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Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

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Analytics Social Media ROI Metrics 52

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Doing so can build community and brand awareness.

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Examples Social Media Sentiment Influencer 123

Sprout Social

OCTOBER 19, 2023

AI-powered insights, coupled with predictive analytics, automatically suggest relevant products and services based on past user interactions to increase campaign targeting and performance. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

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Strategy Sentiment Marketing Analysis 129

Keyhole.co

FEBRUARY 3, 2023

What is Instagram analytics ? The reason is hiding in your Instagram analytics. Tracking your Instagram analytics will reveal what your target audience likes, when they are most active, and how your account is performing with regard to this. So to check your Instagram analytics, you must own a business or creator account.

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Metrics Analytics Instagram Hashtag 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 9, 2024

Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most.

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Social Media Sentiment Data Team 125

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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HootSuite URL Analytics Forums 120

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

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Analytics Radian6 Eventful Sentiment 164

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

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Microsoft Analytics Metrics Data 112

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Reach refers to the number of people who saw your content.

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Metrics Influencer Marketing Survey 100

Waxing UnLyrical

JUNE 21, 2017

” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. Social media analytics can change!

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Research Sentiment Banking Upcoming 183

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. We use social analytics to determine which content formats and social channels are most conducive to achieving our campaign goals.

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Campaign Hashtag Analytics Metrics 121

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

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Twitter Social Media Sentiment Reddit 78

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 132

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. And that’s just the tip of the iceberg. But that’s not all you can do.

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Social Media How To Metrics Sentiment 59

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

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B2B Sentiment Analysis Influencer 62

Keyhole.co

MARCH 2, 2023

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. It also has a series of analytics dashboards built in, and these can help you base your marketing decisions on hard data.

Social Media 52

Social Media Tools HootSuite Marketing 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Their research and engagement can turn into precious data for your business. But when it comes to social data, it’s not about how much data you have but rather how you leverage it.

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Analysis Data Sentiment Metrics 69

Waxing UnLyrical

JANUARY 24, 2013

It is surely becoming part of your daily PR research function. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. So, what is big data ?

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Data Sysomos Sentiment Analytics 230

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Analyze consumer sentiment and brand health. Access real-time analytics and reporting.

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Influencer Tools Marketing Software 113

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Understandable.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions.

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Hootsuite

JANUARY 24, 2022

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data analytics provide information that helps you understand what’s working. Brand sentiment. Most social platforms have built-in analytics. What is social media data? Profile visits.

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Data Social Media HootSuite Template 94

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. With insight into key target audiences, brands now have exclusive access into who they should target and the topics their communities care about.

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Research Engagement How To Sentiment 60

Convince & Convert

OCTOBER 30, 2017

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Do you want to improve brand sentiment?

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Brands Sentiment Influencer Survey 193

Unmetric

NOVEMBER 4, 2019

The purpose of having a social media analyst is to study the trends in the social media landscape, research on the most effective social media platforms, and monitor the new tools available in the market that could be used to level-up the company’s performance. What is the purpose of having a social media analyst? Here’s where it gets real.

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Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

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Tools Social Media Sentiment Price 52

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ That is the power of brand awareness.

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Strategy Brands Hubspot Survey 131

Keyhole.co

FEBRUARY 13, 2023

Working with social media apps requires the help of many social media analytics tools. What social media analytics tool will help you with an excellent marketing strategy? Keyhole is one of the best social media analytics tools that will assist you with tracking and analyzing your social media growth. This is not it.

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Social Media Strategy Marketing Metrics 52

Hootsuite

FEBRUARY 24, 2023

Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard. Here are a few more of the top features you’ll find in Hootsuite Analytics. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more.

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

MAY 21, 2020

Plus, you’d have to create some kind of reporting dashboard to collect and share all your research. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. But that would take up your entire day.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

SEPTEMBER 20, 2023

Instead, they research how their fellow netizens perceive your brand before making a purchase. Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

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Reputation Brands Construction How To 59

Sprout Social

JUNE 1, 2021

Even if the ‘gift’ you’re offering is for all clients, make your clients feel like they are part of your business community and vice versa.”. Seventy-seven percent of consumers expect brands to respond within 24 hours of a message , according to new research conducted by the Harris Poll on behalf of Sprout Social. Brand sentiment.

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Sentiment Proposal How To Metrics 90

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience.

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Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Content sourcing: Including research and finding relevant photography, animation, and video assets. Analytics and optimization: Monitoring analytics from each piece of content and optimizing future content.

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Template Templates Social Media Tips 134