How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Keeping track of the online community’s reaction to the big finale was essential for FIFA to gauge sentiment and reactions to the event.

6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Pull up custom analytics reports for any date range to understand how your posts are performing. Native Twitter Analytics.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

Tools 271

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too


As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics.

Tools 274

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Guest post by Jim Delaney.

Data 250

Humanize in Action: great social media is possible even in a regulated industry


Wendy says it’s a non-moderated, open network with 6,5000 communities formed. So they created TD Helps, a subset of experts who work on the website via a community. As a benefit, these answers are shared with a larger community and spread the information to larger audiences.

Using Social Listening to Reveal Actionable Insights

Talkwalker SM

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. This community was becoming a support group for those with a connection to the cause.

UGC 91

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Branded search visits are driven by a host of activities that raise brand awareness; again including PR and social, but also advertising, trade shows, sponsorships, speaking engagements, awards, community involvement among others.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Sprout offers the same competitive analytics on Instagram too. In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area. 11 of the best social media analytics tools for brands. Analytics

7 Levels of Social Media Engagement

Laurel Papworth

LinkedIn is blocked because someone mentioned someone once found a job on this online community. The online community is unaware they are being listened to, and couldn’t care less if they were. The role of the community is to forward on the material, but ssshhh!

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. A common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. Analytics

Data 81

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community).

A Digital Lens on the U.S. Election

Dave Fleet

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase). Sentiment and conversation trends matter. Analytics Drives News. This week’s result reminded me that marketers aren’t the only ones using analytics to drive our programming. One day after the U.S.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

votes, comments, inbound links) and web analytics data (e.g. Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises?

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools.

Review 284 Social Search Platform Launched

Bill Hartzer

PeopleBrowsr , the Social Search engine and analytics company, has launched , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Real-time trending and sentiment charts. Viral Analytics Integration. This blog post has recently been updated.

#measurePR Recap (December2015): Merry PR Measurement

Waxing UnLyrical

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. or use software that tags sentiment &tracks competitors #measurepr. Google Analytics. Platform analytics (e.g.

25 of the Best Facebook Page Apps to Give Your Business a Boost


Perhaps you’d like to promote a new product, post community guidelines , or create a branded game. Facebook Pixel is technically an analytics tool, but it’s needed to make sure you can track and target your ads. Facebook page apps for tracking and analytics. Hootsuite Analytics.

How Networks Leverage Social Media to Attract New TV Show Viewers

Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts. Unlike its traditional counterparts, social media has provided marketers with new and creative ways to leverage their content to make a more profound impact on fans.

Stop Believing These Common Social Media Myths

Sprout Social

These insights paired with Google Analytics and digital marketing tools like Kenshoo or Marin provides a holistic, comprehensive picture of who a brand’s audience is and how they’re interacting with that brand’s product or services. For example, our agency does lot of community management work for the Shell Houston Open, a PGA TOUR event in Houston. This sentiment is especially in conversations I’m currently having with one of our agency’s B2B clients.

The 7 Ways Brands Use Social Listening

Convince & Convert

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation.

Brands 150

Social Media and Oscars 2018


It has become a routine for social analytics platforms to give their own predictions for elections, super bowl, … and the Oscars. They noted how their analysis might better represent people’s sentiment, instead of the voting Academy members’ opinions.

#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. Social media analytics can change!

How Glossier Built a Cult Following on Social Media


Glossier tapped into Instagram’s community of beauty enthusiasts and converted them into the brand’s ambassadors. Glossier relies on their brand loyalists and the community of bloggers and vloggers most of whom also happens to have a small but dedicated following.

SentiOne Review: Monitor and Augment Your Social Media Presence

Are you actively participating in online communities? Now that we have covered the basics, it’s time to move on to SentiOne’s more specific features: Advanced, Real-Time Analytics. Post by Adi Englander.

Review 110

Why Twitter Killed the Twitter Share Button

Convince & Convert

Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay. Well, guess what else is featured on the analytics dashboard? Image via Where’d the numbers go?

The complete guide to Instagram listening

Sprout Social

Determine your overall brand health and sentiment. With in-depth hashtag analytics , brands can see which tags get people talking and which tags can likewise help them expand their reach. Social listening likewise goes hand in hand with sentiment analysis. Whether it’s “yay,” “nay” or “meh,” sentiment analysis can directly inform what you need to do to better serve customers and score more love from your Instagram followers. Monitor your customer sentiment.

Proving Value vs ROI in PR

Proactive Report

Build an engaged community. Advocacy – recommendations from your community of fans and customers. Engagement in your community, retweets, comments, shares, questions. Traffic to blog, community, website, newsroom content. Google Analytics – PR Dashboard.

ROI 77

How to use social data to describe your audience and customer personas


She is dutiful, particular and analytical, which explains why, though she loves shopping, she isn’t a spur of the moment shopper. Her sentimentality and particularity are reasons why she is great at gift giving and everybody wants to be chosen by her for Secret Santa!

Data 79

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities.

Tools 256

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It’s because I was so involved with my community that that’s why they like the posts and leave comments. It would be great to be able to measure sentiment of tweets. . Unfortunately, the analytics provided by these tools never gives me any actionable insight.

SentiOne Review: Monitor and Augment Your Social Media Presence

Are you actively participating in online communities? Now that we have covered the basics, it’s time to move on to SentiOne’s more specific features: Advanced, Real-Time Analytics. Post by Adi Englander.

Is Your Association’s Website Any Better Than


How many associations have an online store that doesn’t work on a mobile device or that doesn’t even have Google analytics installed to be able to track conversions because “our members don’t buy stuff online”? Every day (or at least I strive for every day….) I read the Washington Post.

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Many of the answers have been released in a new report called The General Sentiment Media Value Report™. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Working with Social Media Data: Activity

Net-Savvy Executive

Social media analytics. It's like web analytics, except that social media support many more activities than most web pages, and the activity takes place on social media sites instead of companies' own web sites. Monitoring social media. Measuring social media.

The next era of social is about trust: Sprout Sessions Live kicks off with a real bang

Sprout Social

We launched in our home base, Chicago, where the community did not disappoint. We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. Luka Dukich of the Chicago Bulls, Andrew Rosch of Trek Bikes and Mallorie Rosenbluth of Grubhub shared the stage to discuss their evolving relationship with social communities. For Luka, it’s focusing on community and the universal appeal of content. The response from the community? “I

45 Marketing Tools to Consider for 2017

Razor Social

Analytics and Testing. Testing, analytics, and optimization of your marketing activities are critical to success. Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Don’t leave home without Google Analytics!

Tools 114

11 Qualities of the Ideal Social Media Strategist

Sprout Social

Social media analytics. Tagging messages for sentiment is one of the easiest ways to track customer feedback. A good social media strategist will take these social media analytics and find ways to improve them for the future.

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.