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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

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Social Selling vs. Employee Advocacy: What’s the Difference?

Oktopost

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. The goal of social selling is primarily focused on driving sales, generating more leads from social media, and building personal brands for sales professionals.

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31 free social media templates that will elevate your workflows

Sprout Social

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4. Get the template 18.

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Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. The new functions are “Targeted Updates” and “Follower Statistics.” (Cross posted on the Fleishman-Hillard DNA blog ). Engagement to the Next Level.

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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. Social listening. Using social tools to keep a virtual ear to the ground, learning what’s being said about your brand and your industry.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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5 Hacks To Make The Most Out of Social Channels

Kikolani

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Know the character of every social channel. Don’t ignore statistics. So you check the statistics of every social network’s growth?