Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Here’s how to adjust your strategy to be successful. Social Advertising and Video.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Hootsuite

JUNE 17, 2020

More than 30 million companies use LinkedIn for business. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. How to use LinkedIn for Business.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. When users open LinkedIn, they don’t expect to see you walking your dog (though, occasionally, that’d be ideal). No wonder it’s the top choice for 94 percent of decision-makers.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. When users open LinkedIn, they don’t expect to see you walking your dog (though, occasionally, that’d be ideal). No wonder it’s the top choice for 94 percent of decision-makers.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Publishing 84

Publishing Social Media Film B2B 84

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JULY 13, 2023

You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads. Source: LinkedIn TikTok’s new lead generation ad objective helps social media managers easily collect info, too.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. These marketers say LinkedIn generates more than two times as many leads than other social channels. Check out these stats for Facebook , LinkedIn , Instagram , Twitter , Pinterest , and YouTube. Gated content.

Social Media 145

Social Media How To HootSuite Discount 145

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

Social Media 249

Social Media B2B Marketing SEO 249

Keyhole.co

APRIL 2, 2024

For instance: “ Our current business objective is to build out our email list with 30% more pre-qualified leads, obtain 25% more free trial users, and generate 15% more subscribers.” “ Our social media goals include: LinkedIn: Encourage virality with informative carousels and generate leads with webinar invitations.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

JUNE 13, 2024

LinkedIn is great for B2B salespeople to connect and grow their businesses—but only if they use it properly. Many B2B salespeople post a few company updates but miss out on a goldmine of opportunities to find new leads, nurture relationships, and close deals. 80% of B2B leads are generated on LinkedIn.

Training 62

Training Course LinkedIn Marketing 62

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 143

B2B Research Influencer Marketing 143

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. LinkedIn is unique on this list in that it’s a social network specifically focused on business life. Business to consumer brands can find success on LinkedIn too.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics. Blog posts.

Template 131

Template Templates Social Media Strategy 131

Hootsuite

NOVEMBER 4, 2022

And a real worker posting “my job treats me well” is way more motivating than bleating “wE aRe roCkStaRs” all over the company LinkedIn. of our hires between June 2021 and May 2022 had prior exposure to the Hootsuite brand on LinkedIn. Although tbh, LinkedIn does help by yelling at all our connections whenever we post.).

Company 103

Company HootSuite How To Meme 103

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 200

Statistics Social Media B2B Marketing 200

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Embrace social selling and use online communities like LinkedIn to identify prospects. Run events like webinars to increase brand awareness. Job seekers are already following companies on sites like LinkedIn to find opportunities.

Social Media 93

Social Media How To Marketing Price 93

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. The biggest hurdle is getting people actually signed up for your webinars.

Engagement 90

Engagement Notification Hubspot Influencer 90

agora pulse

DECEMBER 23, 2019

The show for Tuesday on Linkedin is Y. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. Kim Garst: “I can’t believe I am saying this, but I am excited about LinkedIn! Specifically, LinkedIn Live. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Kikolani

NOVEMBER 19, 2010

4 ways to get traffic to your blog via LinkedIn Answers – great tips for bloggers on LinkedIn. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Search Engines / SEO / Analytics. Look at the design resources of a making money online expert.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Make it Count: Content Marketing Analytics. The Ultimate Webinar Checklist. Running your first webinar? LinkedIn’s Content Score. Image credit: LInkedIn. How to Get Your Ideas to Spread. Are you measuring enough?

Resources 99

Resources Content Case Study eBook 99

Sprout Social

MARCH 2, 2023

Is it time for you or your brand to go live on LinkedIn? And that’s why live streaming is becoming more common in B2B marketing. Enter LinkedIn Live, a native streaming platform for creators to broadcast in real-time. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience.

LinkedIn 104

LinkedIn How To B2B Hosting 104

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics. Blog posts.

Template 60

Template Templates Social Media Strategy 60

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. The biggest hurdle is getting people actually signed up for your webinars.

Engagement 52

Engagement Notification Hubspot Influencer 52

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort.

LinkedIn 86

LinkedIn How To Collaboration Analytics 86

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Here’s the deal.

ROI 140

ROI Social Media Social CRM Survey 140

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

OCTOBER 31, 2023

Leveraging executive thought leadership on LinkedIn can do wonders for your company’s brand and your professional growth. Oktopost put together a power panel of esteemed executive leadership professionals to dive into how executives can master LinkedIn for professional success. Let’s dive into what our panel had to say: 1.

LinkedIn 62

LinkedIn B2B ROI Authentication 62

agora pulse

APRIL 28, 2020

I wish I had paid more attention to the more important analytics such as engagement, click-throughs, and more. Invest in yourself (time or financially) to take courses or webinars that will help you stay at the forefront of what’s happening in this field. How do you keep growing and learning as a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40