Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Do you have a large social media marketing team?

Facebook 99

Facebook Sentiment Marketing Analysis 99

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

JULY 30, 2024

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

Influencer 119

Influencer Brands Strategy Marketing 119

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 132

Sentiment Analysis Tools API 132

Ignite Social Media

JANUARY 29, 2025

Social analytics platforms vary in the quality of the information they provide to marketers, so when a tool gives us clear and actionable insight, its worth reporting on. Enter TikToks Video Analysis Tool. The Comment Analysis Tool goes further to analyze the comments and feedback left by viewers on your videos.

Analysis 60

Analysis Comments Video Sentiment 60

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content 123

Content Marketing How To Patterns 123

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Brands 115

Brands Sentiment Forums Brand Monitoring 115

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. Just in time, too: According to The Social Media Productivity Report , 63% of social media marketers are feeling burnt out.

Examples 111

Examples Social Media Strategy Sentiment 111

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 128

Social Media Strategy Marketing Influencer 128

Keyhole.co

FEBRUARY 5, 2025

But what’s social listening in marketing, and why is it essential to your small business? What is Social Listening in Marketing? Attention to your followers’ conversations can help you predict market shifts and adjust your marketing strategy accordingly. Why Listen? The Value of Social Listening for Growth?

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. The key: Social media listening (keep reading).

Examples 105

Examples HootSuite Sentiment UGC 105

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Widget 120

Widget Sentiment API Team 120

Hootsuite

JULY 10, 2024

Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and much more. Are more people talking about you this week?

Examples 123

Examples Strategy HootSuite Sentiment 123

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment?

Sentiment 139

Sentiment How To Analysis Review 139

Sprout Social

SEPTEMBER 16, 2024

This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy. We’ll explore practical ways to integrate AI, from content creation and audience engagement to influencer marketing and customer support.

Social Media 103

Social Media How To Sentiment Analysis 103

Oktopost

MARCH 31, 2025

Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice.

Content 71

Content Press Release B2B Sentiment 71

Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. It’s even more important to identify shifts in public sentiment that could be the first sign of a new risk or opportunity. Meanwhile, positive shifts in public sentiment can inform strategic planning.

Tools 109

Tools Sentiment HootSuite Analysis 109

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Then, click on Competitive analysis in the Benchmarking section. What are social media analytics tools?

Analytics 115

Analytics Social Media Tools HootSuite 115

Buffer Social

JANUARY 16, 2025

Discover niche markets for your products. Analyze sentiment of brand mentions. Monitor mentions and detect negative sentiments. For instance, you don’t need to invest in a social listening tool monitoring that tracks news sites if most of your buyers express their sentiments on social media.

Tools 121

Tools Sentiment Price Social Media Management 121

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Benchmark your social performance.

Analysis 144

Analysis Strategy Sentiment Comparison 144

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Template 96

Template Templates Influencer Strategy 96

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

YouTube 138

YouTube B2B Reputation Video 138

Hootsuite

DECEMBER 3, 2024

Let’s pull back the curtain and examine how Taylor Swift and her Swifties can impact brand value, sentiment, awareness, and social ROI. Social media ROI measures the value your business gets from the time, money, and effort you put into social media marketing. Net sentiment is the difference between positive and negative sentiment.

Brands 105

Brands Sentiment ROI HootSuite 105

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Pricing : Starts at $19.79/month

Tools 118

Tools Marketing Price Hubspot 118

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy.   The best social media analytics tools for marketers 1. Which type of content performs best?

Analytics 104

Analytics Social Media Tools Price 104

Oktopost

NOVEMBER 20, 2024

To manage your reputation, you must proactively monitor social networks and review sites through social listening and sentiment analysis tools to see how your audience views your brand. Influence scoring and impact analysis Knowing who’s shaping the conversation gives you a clear advantage in reputation management.

Reputation 62

Reputation Social Media Tools Sentiment 62

Oktopost

OCTOBER 7, 2024

Sentiment Analysis: Understanding how your audience feels about your brand is crucial for maintaining a positive image. Here are some key metrics to consider: Impressions and Reach: Track how often your content appears on users’ feeds (impressions) and the number of unique users who see your content (reach).

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

Social Media 198

Social Media Tools Netvibes Lithium 198

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 140

Sentiment Marketing Analysis Loyalty 140

Buffer Social

NOVEMBER 7, 2024

Competitor analysis can be hard. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies.

Analysis 120

Analysis Template Templates Examples 120

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons. AI can be a valuable ally on this front.

Social Media 87

Social Media Patterns How To Analysis 87

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. What to consider before drawing competitive insights 6 marketing competitor insights to consider for your business strategy What are competitive insights?

Analysis 126

Analysis Sentiment Marketing Reputation 126

Sprout Social

DECEMBER 21, 2023

This is where a competitive analysis for your products comes in. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow.

Analysis 132

Analysis Products How To Price 132

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

Analysis 115

Analysis Social Media HootSuite Tips 115

Social Media Strategies Summit

SEPTEMBER 22, 2021

Measure the impact of your marketing strategies to understand how consumers feel about your brand and messaging. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Filter results across a range of criteria, including mention source, sentiment, and number of visits.

Social Media 201

Social Media Tools Sentiment Price 201

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 134

Strategy Sentiment Marketing Patterns 134