Keyhole.co

DECEMBER 7, 2022

There are several reasons why Twitter is a valuable tool for any marketer. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. But to cultivate a community of brand advocates, you must devise a powerful strategy. What is a Twitter competitor analysis?

Analysis 52

Analysis Twitter How To Comparison 52

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Carrie Phillips Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. How do businesses determine where they are in relation to their competitors? And in turn, how do they determine the areas in which they need to improve? Social listening is a simple-to-use and highly effective technique for competitor analysis. Or L’Oréal and Garnier?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

Analysis 86

Analysis Social Media ROI How To 86

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 124

Marketing How To Sample Samples 124

Pam Moore

JUNE 12, 2019

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. In this episode of the Social Zoom Factor I explain how you can tap into the power of the OPC starting today. How to choose the right OPC. SoundCloud.

Communities 101

Communities Brands Content Authentication 101

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Pam Moore

JULY 10, 2017

Communication has and always will be foundational to relationships and success in life or business. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing.

Content 166

Content How To Marketing Training 166

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Hootsuite

JUNE 6, 2024

This data can then inform marketing. Community building Monitoring your social mentions is a great way to talk to your audience. It can help you build relationships with your community. Real-time marketing Brands can use social media monitoring to spot opportunities to join conversations and create real-time marketing content.

HootSuite 99

HootSuite Sentiment How To Hashtag 99

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

JUNE 28, 2023

While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. This guide will show you how to access and use Instagram Insights to analyze your data. Using Instagram Insights for performance analysis What is Instagram Insights?

Metrics 95

Metrics Instagram How To Patterns 95

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. Click To Tweet.

Influencer 167

Influencer Brands How To Marketing 167

Keyhole.co

JULY 4, 2023

But how do you structure an effective Instagram marketing strategy? Keep scrolling to explore the best practices for creating a good Instagram marketing strategy template. Why an Instagram marketing strategy is important Incorporating Instagram marketing for your business is vital to stay competitive in the industry.

Template 52

Template Templates Instagram Strategy 52

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017. Social currency = attention + action.

Course 163

Course Influencer Training Small Business 163

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Building your content marketing architecture, framework and plan requires both art and science.

Content 162

Content How To Marketing Case Study 162

Pam Moore

JULY 7, 2017

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. How to create content that represents the brand of you!

Curation 165

Curation Content How To Marketing 165

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. How to Manage Your Workday. Social media marketing agency tip.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? How to do that, you ask? But that’s not all you can do.

Social Media 59

Social Media How To Metrics Sentiment 59

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. I also share tips for how to announce and communicate your offer to your target audience and close with solid tips for overall success.

Social Media 165

Social Media How To Marketing ROI 165

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 116

Strategy Brands Content UGC 116

Keyhole.co

MAY 9, 2024

To get them working to their full potential, you need to create an effective LinkedIn hashtag strategy and understand how data can guide you towards better visibility. They can increase your reach, generate meaningful engagement, and help you connect with your target market. Are hashtags effective on LinkedIn?

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JUNE 11, 2024

Each of these communities is unique, yet they all contribute to one shared college experience. Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy.

Education 102

Education Social Media Strategy Collaboration 102

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 78

Organization Content How To Marketing 78

Keyhole.co

MARCH 27, 2024

Statistics show that over 500 million Instagram users watch Stories daily, which explains why 96% of marketers plan to include Stories in their marketing strategy. However, some businesses may question the logic of creating marketing assets with limited lifespans. Thankfully, your marketing efforts don’t have to go to waste.

Instagram 52

Instagram How To Curation Remix 52

Pam Moore

NOVEMBER 30, 2018

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community. The truth is that communities take time.

Communities 60

Communities Strategy Brands Marketing 60

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account.

Class 148

Class Social Media Strategy Marketing 148

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 83

Analytics Conversation Brands Sentiment 83

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 88

Marketing Privacy Policies Issues 88

Pam Moore

NOVEMBER 30, 2018

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community. The truth is that communities take time.

Communities 60

Communities Strategy Brands Marketing 60

Pam Moore

JANUARY 28, 2019

Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Influencer marketing can be highly beneficial but requires knowledge and investment. It needs to be integrated with other digital and marketing programs.

Social Media 113

Social Media Marketing How To Template 113

Hootsuite

AUGUST 19, 2021

Keep reading to find out how to get started in just four steps.). A freelance social media manager is a social media marketing expert who provides on-demand services. Community management (engaging with followers, answering DMs and comments). Community management. Analysis and reporting. Download them now.

Social Media Management 136

Social Media Management Social Media How To Template 136