Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

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Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

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Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

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Template Templates Influencer Strategy 97

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

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Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

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Social Media Today

JUNE 16, 2025

Reddit has announced a new community insights element , which will enable you to dig into Reddit conversation trends around different topics, so you can get a better understanding of what’s being said about your brand and/or niche. Reddit’s refined and improved its dataset, providing a new way to access this collective knowledge.

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Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?

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Social Media Today

JULY 2, 2025

Also last year, the Australian eSafety Commissioner requested that X remove video footage of a stabbing incident in a Sydney church , due to concerns that it could spark further angst and unrest in the community. Now that the deal is done, we watch as the Musk-Twitter era begins. By Andrew Hutchinson and Emma Wiltshire • Nov.

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Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Download now!

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Sherrilynne Starkie

JANUARY 8, 2018

Analysis Turns data into actionable insight. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

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Skills Social Media Sysomos Diagrams 334

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. tech forums, gaming communities).

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Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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Template Templates Social Media Strategy 112

Keyhole.co

JANUARY 13, 2025

With 220 million monthly active users across 190 countries , they’ve built a presence that doesn’t just market their platform it showcases what’s possible with it. Each channel becomes a unique space where Canva connects with different segments of their community, from design newcomers to creative professionals.

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Sprout Social

JUNE 3, 2025

Its part of Calms approach to niche marketing. Niche communities are powerful because of their more exclusive nature. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. Are they using social media for community? And thats the point.

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Social Media Today

JUNE 16, 2025

As explained by TikTok : “ Now, with just a short and simple text prompt, Symphony Text to Video makes it easy for marketers to instantly bring an idea to life without the need for visuals, enabling advertisers to rapidly generate, test, and iterate concepts before full production begins. By Andrew Hutchinson and Emma Wiltshire • Nov.

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Social Media Today

JUNE 29, 2025

Here’s another comparison of varying X ad size (on desktop): You can also see how Community Notes alerts extend this even further, taking up more feed space. We don’t know what the new pricing structure will be, nor how it will be communicated to advertisers, but it is coming, and will be another factor to take note of in your planning.

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Social Media Today

JUNE 25, 2025

But even so, the mass-bans have spooked a lot of Facebook group admins, who’ve spent years building their online communities. 2, 2022 SARINYAPINNGAM via Getty Images Deep Dive 3 Steps for Establishing a Core Marketing Message The key to maximizing a social media marketing strategy is to ground the approach in purpose.

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Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing. A good social media consultant understands the basics of search engine marketing. Community management.

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Buffer Social

FEBRUARY 19, 2025

You could technically build a community using only carousels and text-based posts, but it’s going to be tough.  Your community might expect you to elaborate on how to maintain curls, which products to use, and other educational info — but you’re creating funny social media content around the struggles of curly hair.

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Social Media Content How To Collaboration 123

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

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Marketing Education Forums LinkedIn 246

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

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Tools Marketing Price Hubspot 122

Buffer Social

NOVEMBER 7, 2024

Competitor analysis can be hard. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies.

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Analysis Template Templates Examples 124

Social Media Today

JUNE 16, 2025

Tapping into trending entertainment discussion could help Threads become a bigger competitor for X, and grow its evolving community, which is steadily rising to become a more important companion for live event discussion. Indeed, Threads is now up to 350 million monthly active users , and continues to see strong download momentum.

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Press Release Wikimedia Policies Newsletter 126

Keyhole.co

MAY 27, 2025

B2B marketing used to be confined to cold emails and trade shows. Today, its a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Thats the social media gap in B2B marketing. Long-term insights and trend analysis.

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Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. Social media listening tools like Hootsuite Listening use enhanced sentiment analysis to tell you how consumers really feel and how many feel that way. Marlow Monitoring conversations about your brand and industry online is a powerful marketing tool.

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Hootsuite

JULY 10, 2024

Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. Share strategic insights with stakeholders More than half ( 56%) of social marketers say their organizations don’t understand social media. Are more people talking about you this week? Top themes.

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Hootsuite

OCTOBER 2, 2024

Many social marketers spend more than half of their social media campaign budget on content creation. If you’re adding new paid tools to your budget, include a cost analysis to show how the tool will pay for itself. When building this role into your budget, consider that the average salary for an in-house social marketer is US$72,133.

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Social Media HootSuite ROI How To 113

Sprout Social

AUGUST 17, 2021

Social media marketing involves much more than just posting on social media. Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Let’s dive in. Sprout Social.

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Communities Engagement Tools Tweetdeck 141

Buffer Social

JUNE 26, 2025

Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers. Buffer’s dataset reflects the activities of Buffer users: All data is based on activity from Buffer-connected accounts — primarily small businesses, creators, and marketing teams.

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Data Social Media Instagram Study 111

Buffer Social

MARCH 10, 2025

This analysis covers 1.7 What we’re measuring In this analysis, engagements refer to the total number of interactions a post receives — likes, comments, reposts, all of it. Now, if you’ve read our previous analysis comparing engagement rates on X and Threads, you might notice what looks like a contradiction.

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Patterns Analysis Comparison Data 97

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Analysis Report Examples Tools 121

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A competitor analysis is often done too. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. They are strategic advisors.

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Social Media Today

JUNE 5, 2025

Today, X’s Community Notes team has announced a new experiment that will highlight content which sees agreement from users of differing political perspectives, in the hopes of reducing division and angst in the app. And if you tap through on the “What do you think?” The callout shows based on early and limited Like signals on the post.

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Process Press Release Policies Newsletter 104

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

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Communities Social Media Management HootSuite Skills 116

Oktopost

FEBRUARY 6, 2025

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others. engagement rate Highest click-through rate at 1.2%

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Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. They handle everything from posting and responding to messages to building a strong online community. Community management Managing your online community goes beyond responding to comments.

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Social Media Management Social Media HootSuite Metrics 121

Hootsuite

JANUARY 17, 2025

Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements. Leverage the passion of existing online communities No matter what cause youre working on, theres a relevant online community to tap into. But dont neglect brands here.

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Social Media HootSuite How To Policies 101