INDUSTRY INSIGHTS YOUR PEERS ARE READING
Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. MORE
Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. They need to understand your target market, existing customers, competition, branding and messaging architectures and much more. MORE
Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? MORE
Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Definition of content marketing. Content. MORE
Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. MORE
Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? MORE
In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. You may already incorporate branded content into your marketing strategy. Branded content. MORE
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations. MORE
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community. MORE
Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. MORE
who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. I’ve seen internet marketers who sell products designed to help accounts gain hundreds of followers, which defeats the process of engaging an audience with outstanding content. MORE
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage. MORE
It is clear social media marketing is delivering real and measurable business value for companies large and small today. However, as I discussed in detail in episode 218 of the Social Zoom Factor podcast , social marketers must also have a solid understanding of business and marketing. MORE
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community. MORE
It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. MORE
Community: Local Government Knowledge Network. Associations debate whether to tear down their walls and open their communities to non-members. Tracy and Toni, the community experts, the ones with the interest and the passion, have become the decision-makers, says Karen. MORE
When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years. MORE
I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. MORE
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions. MORE
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs. MORE
Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. MORE
I did a website analysis and custom demonstration for a local IT recruiting company recently. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. By Peter Caputa. MORE
Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. What is content marketing? MORE
Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. MORE
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. A multi-channel marketing platform primarily for B2C marketers. 3: The Nine Best Facebook Marketing Tools. #4: MORE
Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Audience Analysis Worksheet. MORE
All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. Thanks for the excellent analysis of what it takes to be a top blogger. Some people are able to build a community but fail at monetizing their blogs. MORE
How does one brand monitor and listen to the thousands, if not millions of members in its community? Many people have dedicated their lives to developing tools to help brands monitor and listen to their communities in real-time. MORE
Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g. MORE
The Devumi blog is chock full of ideas to help move your social media marketing forward. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information. MORE
If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. Evergreen content marketing in a nutshell – what is it and what it is not. MORE
As we’ve mentioned before in our discussion of the optimal content strategy for social media marketing , the first step toward success comes from understanding precisely who your audience is and what they’re all about. MORE
Social media engagement and community building is such an important piece of growing consumer advocacy. As marketers, hashtags are a very powerful way to connect with and relate to our customers. As you can see above, there are myriad cultural communities who use #Periscope. MORE
The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. What the #measurePR Community Thinks of 2012. MORE
The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. 10 Golden Rules to Benefit from the OPC (other people's content & other people's community). MORE
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs. MORE
Unfortunately too many marketers are lazy. They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, LinkedIn profile or Instagram account. How to tap into the power of email marketing. MORE
We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. MORE
There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. This is where 4SQ needs to work a bit hard imho @joel_hughes [link] Brent I see FourSquare in two ways: From a marketer’s standpoint (and I know the positives (like those listed in this post) and what can be done, but here are some of my hang-ups): 1) There is a limit to the freebies, giveaways and discounts that can be offered. MORE
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017. MORE
Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media. MORE
Pam Moore
JUNE 12, 2019
The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. 10 Golden Rules to Benefit from the OPC (other people's content & other people's community).
Pam Moore
NOVEMBER 30, 2018
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community.
Pam Moore
NOVEMBER 30, 2018
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community.
Sprout Social
JUNE 20, 2019
Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce.
SocialFish
MARCH 6, 2017
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs.
SocialFish
JUNE 19, 2013
Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g.
Waxing UnLyrical
MARCH 19, 2013
I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between.
Convince & Convert
JUNE 21, 2016
Social media engagement and community building is such an important piece of growing consumer advocacy. As marketers, hashtags are a very powerful way to connect with and relate to our customers. As you can see above, there are myriad cultural communities who use #Periscope.
Pam Moore
MARCH 5, 2019
Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality.
SocialFish
FEBRUARY 13, 2019
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs.
Devumi
FEBRUARY 18, 2015
The Devumi blog is chock full of ideas to help move your social media marketing forward. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information.
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2010
who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. I’ve seen internet marketers who sell products designed to help accounts gain hundreds of followers, which defeats the process of engaging an audience with outstanding content.
Pam Moore
APRIL 1, 2019
Unfortunately too many marketers are lazy. They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, LinkedIn profile or Instagram account. How to tap into the power of email marketing.
Pam Moore
OCTOBER 1, 2017
Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.
Pam Moore
FEBRUARY 1, 2016
It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
SocialFish
JUNE 21, 2011
Community: Local Government Knowledge Network. Associations debate whether to tear down their walls and open their communities to non-members. Tracy and Toni, the community experts, the ones with the interest and the passion, have become the decision-makers, says Karen.
Pam Moore
NOVEMBER 29, 2017
Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?
Convince & Convert
APRIL 7, 2010
There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. This is where 4SQ needs to work a bit hard imho @joel_hughes [link] Brent I see FourSquare in two ways: From a marketer’s standpoint (and I know the positives (like those listed in this post) and what can be done, but here are some of my hang-ups): 1) There is a limit to the freebies, giveaways and discounts that can be offered.
Pam Moore
APRIL 29, 2019
When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years.
Pam Moore
JUNE 22, 2017
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017.
Waxing UnLyrical
DECEMBER 13, 2011
The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. What the #measurePR Community Thinks of 2012.
Pam Moore
APRIL 24, 2017
Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Audience Analysis Worksheet.
Techipedia: Tamar Weinberg
JULY 1, 2010
All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. Thanks for the excellent analysis of what it takes to be a top blogger. Some people are able to build a community but fail at monetizing their blogs.
Pam Moore
APRIL 9, 2019
Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is?
Pam Moore
JANUARY 23, 2019
If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. Evergreen content marketing in a nutshell – what is it and what it is not.
Pam Moore
NOVEMBER 23, 2017
Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays.
Pam Moore
JULY 6, 2019
Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Definition of content marketing. Content.
Pam Moore
MARCH 17, 2017
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.
Pam Moore
APRIL 28, 2017
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage.
Pam Moore
NOVEMBER 14, 2018
We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect.
Ignite Social Media
JULY 14, 2016
In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. You may already incorporate branded content into your marketing strategy. Branded content.
Pam Moore
JUNE 21, 2019
Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. What is content marketing?
Pam Moore
NOVEMBER 14, 2017
Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video.
Digimind
MARCH 12, 2018
Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media.
Pam Moore
DECEMBER 7, 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.
Ignite Social Media
AUGUST 17, 2016
How does one brand monitor and listen to the thousands, if not millions of members in its community? Many people have dedicated their lives to developing tools to help brands monitor and listen to their communities in real-time.
Pam Moore
OCTOBER 16, 2019
Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. They need to understand your target market, existing customers, competition, branding and messaging architectures and much more.
Pam Moore
OCTOBER 3, 2016
It is clear social media marketing is delivering real and measurable business value for companies large and small today. However, as I discussed in detail in episode 218 of the Social Zoom Factor podcast , social marketers must also have a solid understanding of business and marketing.
Ignite Social Media
AUGUST 8, 2016
As we’ve mentioned before in our discussion of the optimal content strategy for social media marketing , the first step toward success comes from understanding precisely who your audience is and what they’re all about.
Webbiquity SMM
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. A multi-channel marketing platform primarily for B2C marketers. 3: The Nine Best Facebook Marketing Tools. #4:
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