Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

YouTube 140

YouTube B2B Reputation Video 140

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

Social Media 120

Social Media Brands Reddit B2B 120

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Template 96

Template Templates Influencer Strategy 96

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

Authentication 102

Authentication Influencer Marketing How To 102

Sherrilynne Starkie

JANUARY 8, 2018

Analysis Turns data into actionable insight. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. tech forums, gaming communities).

Brands 115

Brands Sentiment Forums Brand Monitoring 115

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Template 105

Template Templates Social Media Strategy 105

Keyhole.co

JANUARY 13, 2025

With 220 million monthly active users across 190 countries , they’ve built a presence that doesn’t just market their platform it showcases what’s possible with it. Each channel becomes a unique space where Canva connects with different segments of their community, from design newcomers to creative professionals.

Analysis 52

Analysis Social Media Brands Education 52

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Community Management: How do you go from 1:1 to 1:1,000,000? Community management at scale requires brands to reassess the norms they hear espoused daily. Do you house social within the corporate HQ or at the business unit level?

Social Media 393

Social Media Communities Overview Forums 393

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 244

Marketing Education Forums LinkedIn 244

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 119

Tools Marketing Price Hubspot 119

Buffer Social

MARCH 10, 2025

This analysis covers 1.7 What we’re measuring In this analysis, engagements refer to the total number of interactions a post receives — likes, comments, reposts, all of it. Now, if you’ve read our previous analysis comparing engagement rates on X and Threads, you might notice what looks like a contradiction.

Patterns 82

Patterns Analysis Comparison Data 82

Buffer Social

NOVEMBER 7, 2024

Competitor analysis can be hard. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies.

Analysis 118

Analysis Template Templates Examples 118

Sprout Social

AUGUST 17, 2021

Social media marketing involves much more than just posting on social media. Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Let’s dive in. Sprout Social.

Communities 141

Communities Engagement Tools Tweetdeck 141

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A competitor analysis is often done too. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. They are strategic advisors.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 120

Analysis Report Examples Tools 120

Oktopost

FEBRUARY 6, 2025

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others. engagement rate Highest click-through rate at 1.2%

B2B 99

B2B Research Engagement Metrics 99

Hootsuite

JULY 10, 2024

Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. Share strategic insights with stakeholders More than half ( 56%) of social marketers say their organizations don’t understand social media. Are more people talking about you this week? Top themes.

Examples 118

Examples Strategy HootSuite Sentiment 118

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. Social media listening tools like Hootsuite Listening use enhanced sentiment analysis to tell you how consumers really feel and how many feel that way. Marlow Monitoring conversations about your brand and industry online is a powerful marketing tool.

Examples 100

Examples HootSuite Sentiment UGC 100

Buffer Social

FEBRUARY 19, 2025

You could technically build a community using only carousels and text-based posts, but it’s going to be tough.  Your community might expect you to elaborate on how to maintain curls, which products to use, and other educational info — but you’re creating funny social media content around the struggles of curly hair.

Social Media 89

Social Media Content How To Collaboration 89

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 113

Communities Social Media Management HootSuite Skills 113

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

Analysis 115

Analysis Social Media HootSuite Tips 115

Buffer Social

JANUARY 22, 2025

"Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered. The space is crowded, but it’s only getting more so.

Social Media 115

Social Media LinkedIn Instagram Platform 115

Sprout Social

AUGUST 30, 2024

Consider how positive interactions with customers serve as great marketing for your business. That’s why it’s a smart move to establish forums or communities to address service questions publicly. Some brands have community forums where users assist each other with their website issues.

Knowledge Base 126

Knowledge Base Forums Loyalty Issues 126

Buffer Social

JANUARY 16, 2025

Discover niche markets for your products. Top features : Find trending topics before they go mainstream Discover lesser known markets where your product can be valuable Trend tracking and alerts to know when a product or topic is about to become popular Exploding Topics is a social listening tool dedicated to helping you find trending topics.

Tools 122

Tools Sentiment Price Social Media Management 122

Oktopost

OCTOBER 7, 2024

Platform moderation and culture LinkedIn’s community guidelines prioritize respectful, professional discourse. LinkedIn’s moderation, along with its user community’s expectations, helps maintain a high standard of content that aligns with corporate interests.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

SocMed Sean

DECEMBER 1, 2018

Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog.

Blogger 266

Blogger Company Social Media Curata 266

Hootsuite

JANUARY 17, 2025

Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements. Leverage the passion of existing online communities No matter what cause youre working on, theres a relevant online community to tap into. But dont neglect brands here.

Social Media 91

Social Media HootSuite How To Policies 91

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 According to Leen Li , Chair of Wealthsimple Foundation , rigorous surveys, data analysis, and feedback gathering are totally worth the effort. Make the most of your money.

Class 97

Class Survey YouTube Analytics 97

Sprout Social

DECEMBER 31, 2024

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. If you need something to compare their work to, check out Sprouts examples of influencer marketing campaigns. But what separates a perfect brand pitch from a bad one?

Collaboration 100

Collaboration Influencer Brands Metrics 100

Ignite Social Media

JANUARY 30, 2024

Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, “Social Media & AI: An In-Depth Analysis.” It’s a deep dive into the practical applications and the reality of using AI tools for social media marketing today.

eBook 97

eBook Analysis Social Media Press Release 97

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar? Data backs this up.

Social Media 95

Social Media Brands Survey Trends 95

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. A multi-channel marketing platform primarily for B2C marketers. These tools can help you find out. 1) Socialbakers. ” — MarketingLand. 6) BrandWatch.

Social Media 215

Social Media Tools Netvibes Samples 215

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Within the following post, we’re breaking down insights and best practices based on our recent analysis of organic reach across Facebook, Instagram, and LinkedIn.

Organization 193

Organization Social Media Content Analysis 193

Buffer Social

MARCH 17, 2025

According to our analysis of more than 1 million TikToks (1.1 Still, if you’re a creator or marketer who has TikToked (sorry, I had to) ticked all the other essential boxes, it could be worth experimenting with video length to give your content a little boost. After this analysis, I’m kicking myself a little bit for that.

Data 63

Data Video Analysis Film 63

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 139

Strategy Sentiment Marketing Analysis 139

agora pulse

FEBRUARY 19, 2020

So, what does this mean to marketers? With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., Customer-centric content marketing . It’s the machine that struggled.

Conversation 151

Conversation Marketing Google Meeting 151