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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

For instance, a women’s yoga and wellness brand might identify the following content buckets: Physical health and wellness Mental health education Women’s equity and empowerment in sports Doing this develops guardrails for what you can (and can’t) speak about online. That was a rare miss,” he notes.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. Considering the airline industry can be quite polluting, these efforts and the marketing of the causes are crucial to the brand’s online image. Ryanair also does its part for sustainability.

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Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

Right now, the NCAA rules bar players from hiring agents or receiving compensation from outside sources related to their sport. ” Or “the Southwest Airlines locker room at the University of Texas.” What about the athlete from a second or third tier sport who rockets to viral fame ? ” What does that mean?

Brands 81
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Leicester City: A Tale Of Success, Social Media Affinity, And Crisps

Audiense

As expected, sports leads the way when looking at the Affinity Report of Leicester’s followers, with the Premier League’s official Twitter account being the most followed account. With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following.

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Why We Still Love Twitter

Likeable

For a master class in customer service on social, look no further than Airline Complaint Twitter. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace.

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When Funny Becomes Inferno a Cautionary Tale of Social Media Humor Gone Wrong

Convince & Convert

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Pro sports teams are starting to troll fans and other teams with regularity. Insert your women drive jokes below – haha! I have eight issues with this: 1.

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Living On Planes

Twist Image

or your local sports team. It's not the airline's responsibility to organize your agenda. If you're on the plane and it's delayed for two hours and you suddenly realize that you're not going to make that meeting you planned, don't blame the airlines. What are your tricks to making airline travel tolerable? at every point.

Airlines 101