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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. Their social media accounts have a mix of beautiful destinations with idyllic travel images on one hand and hilarious memes and jokes on the other. Take this YouTube short , for example.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

For instance, a women’s yoga and wellness brand might identify the following content buckets: Physical health and wellness Mental health education Women’s equity and empowerment in sports Doing this develops guardrails for what you can (and can’t) speak about online. How much wiggle room do you have when it comes to repurposing memes?

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Why We Still Love Twitter

Likeable

For a master class in customer service on social, look no further than Airline Complaint Twitter. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace. NBA Twitter is arguably the best Twitter.

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25 brands every social media manager should follow on social

Unmetric

Two key takeaways from their social strategy are to have regional social handles by country and also participate in trending topics and memes. This airline company follows a customer-centric approach to social media and tries to respond to customer queries quickly. Its social team leverages every major sporting event for campaigns.

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17 Ways to Succeed in Viral Content Marketing

Writtent Blog

Use Rising Memes. Add a disclosure statement at the bottom of your latest infographic, video, meme, or image that gives other bloggers explicit permission to share. Virgin Airlines offered 1000 tickets at $9 several years ago – expensive, but they gained over 16k Twitter followers from the experiment. Pivot and Try Again.

Content 101