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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Take, for example, budget airline, Ryanair. Fenty Beauty, with over 2.4M

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

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How the LinkedIn Algorithm Works And How to Make it Work for You

Hootsuite

Google’s #GrowWithHashtag creates a community of more than 2,000 trainees that can connect and share experiences on the platform. If you think a recent post might be of interest to employees or customers, share it in Slack or in your e-newsletter. employee bios, business cards, newsletters, email signatures, etc.).

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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 5% switched airlines. Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. 33% switched hotels.

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StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

In The Back of the Napkin , Roam shows the actual drawing made on the back of a napkin by the founders of Southwest Airlines to illustrate their concept for a new airline that would become one of the great success stories of airline history (did someone say, Ding!?). Wednesday July 9, noon EST. Hear StartupNationâ??s

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Why Your Corporate Website Needs a Blog

Bill Hartzer

The Nuts about Southwest blog is the corporate blog of Southwest Airlines. A company news and press release section, or a company newsletter are appropriate places to supply the content in RSS format. You don’t need to be a blogger to take advantage of the newest blogging methods. Subscribe to the comments for this post?