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6 steps to create an org-wide social listening strategy

Sprout Social

As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals. Improve sentiment around customer service. You can also find a high-level overview of sentiment, calculated by the p ercentage of positive, negative or unrated messages in your Topic. . Product and R&D.

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. Social content can be aggregated from specific places of interest for your brand, and audiences can be identified from these locations. Targeted Ads.

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What Happens After Your System Notices Something Important?

Net-Savvy Executive

Its sentiment analysis engine provides 120% accuracy in 38 languages, and its graphics are so well designed that whole new awards contests have been created for it to win. In the middle, we might have a more dynamic version of the social media dashboard running in the conference room or reception area.

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Social Media–What Do I Do With All This Data?

Janet Fouts

You might be surprised to see what your aggregated message looks like. Often these are around a news item or a conference. Pay special attention to negative sentiment. If your reporting tool shows relative sentiment seek out the negatives and see if there is something you need to deal with.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Attend a conference dealing with social media like New Media Expo, BlogWorld Expo, New Marketing Summit (disclosure: I run this one with CrossTech), and dozens and dozens more. Consider a Lijit Wijit or other aggregator widget.

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Social listening: Your launchpad to success on social media

Sprout Social

Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . Event monitoring: monitor audience response to a conference or event. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Our suggestion?

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. It calculates aggregate Tweet counts for any keyword or phrase on Twitter across any time period. Events on Twitter Tab.

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