article thumbnail

Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Follow me here: You land in Los Angeles for a conference. You look online, and Facebook, knowing full well that you’re in LA, and for what conference, says “Hey, Michelle! Peter, and Jay are here for the same conference, and they grabbed a table at Morton’s 20 minutes ago.” It’s dinner time. The future is here, folks.

Sentiment 167
article thumbnail

How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Online reviews also give you insight into brand sentiment.

Analysis 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

002 Events in the Metaverse with NFTs and Oratory through time. Yo Cicero! Yo Tony Robbins!

Laurel Papworth

The author, Laurel Papworth, explores the concept of conferences and events being the modern-day equivalent of oratory, with speakers giving birth to spiritual impulses and new ideas in front of an audience. Does this make event managers and conference organisers the doulas and the midwives for new thoughts in the world?

article thumbnail

Audience engagement: What it is and tips to improve it

Sprout Social

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.

article thumbnail

Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Often times this is because they think of success as whether their story gets placed in AdAge or is mentioned by a pundit at a conference.

article thumbnail

Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. mel_coulson : automated sentiment analysis doesn’t measure sarcasm in social media. Three biggest myths of social media.

article thumbnail

10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Check out our upcoming social media conferences. You could even assess the impact of your social media customer support by tracking changes in your customer churn rate.

Strategy 130