Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Follow me here: You land in Los Angeles for a conference. You look online, and Facebook, knowing full well that you’re in LA, and for what conference, says “Hey, Michelle! Peter, and Jay are here for the same conference, and they grabbed a table at Morton’s 20 minutes ago.” Sentiment. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive.

Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth

How do you measure “sentiment&# online when people are talking about your policies or district? And the main conference session I am presenting on Tuesday 26th October: A selection of case studies of how social media is being used in Australia and overseas. Conference: Public Sector Web 3.0 Government 2.0 is such a hot topic.


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Research-Driven Ideas for Social Data


Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. In the following, I will present three new research initiatives from the conference that in my opinion ought to be credited for their contribution to the field social business intelligence.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I actually had a client call me out on stage once, in front of like 800 people at a conference, in an attempt to pay me a compliment. Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. Reply Jim "Genuine" Turner July 30, 2010 at 12:50 pm Yemi, That reminds me of the “Boiler Room&# when Ben Affleck has everyone in the conference room.

Turn Off, Tune Out, Drop In

Twist Image

After attending the TED 2012 conference in Long Beach, California last week, I could not help but think about how pervasive technology and media is in our lives. It's become a ceremony at almost each and every conference, but in this instance, they took it further by pleading for everyone's attention and allowing those we were seated next to that same accord. A theme of anti-Web sentiment (or a digital connectedness unplugging) was pervasive. anti web sentiment.

Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Often times this is because they think of success as whether their story gets placed in AdAge or is mentioned by a pundit at a conference. …having more positive than negative sentiment from a social media monitoring tool. …getting coverage at PR and marketing conferences.

Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. mel_coulson : automated sentiment analysis doesn’t measure sarcasm in social media. One highlight was Kelly Rusk’s session on using social media for research.

How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

For brands, LinkedIn Live offers an opportunity to engage members in a variety of ways such as live streaming from conferences, Q&A sessions with key brand figures, sharing real-time product announcements, and so much more. Brands can leverage this feature by including calls to action for members to share their sentiment around an update by tapping the reaction most relevant to them.

Why Media Must Remember That Twitter is Still Relevant

Convince & Convert

” As we took a closer look at mentions around the airliner across the media spectrum, we found that Netflix is (unsurprisingly…and LITERALLY) at the center of this week’s conversation: Our platform also found that sentiment around Virgin America is overwhelmingly positive, sentiment with which so many of our San Francisco-based team would agree. Earlier this week, NASA held a press conference to discuss the discovery of water on Mars.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Artificial Intelligence : sentiment, topic or emerging theme identification, and identifying influential sites and individuals Good, fair and nonsense At the risk of over-simplification, I would say that media monitoring software has gotten to be very useful for #1, does a serviceable job with #2, and usually produces either nonsense or the obvious when it comes to #3. Tracking sentiment around a brand and its competitors might be important for a product manager.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 13 Observations From South by Southwest (SXSW) March 16th, 2010 |Written By: Jay Baer | View Comments Tweet As usual, this year’s South by Southwest Interactive conference was a blur.

How Visuals are Telling the NAIAS Story

Convince & Convert

Health: JP Morgan Healthcare Conference. The 34th annual JP Morgan Healthcare Conference has been taking place all week long in San Francisco, and we have had our finger on the pulse of the latest bio-pharma headlines to emerge from the show. It is all about advancement and progress at this year’s JP Morgan Healthcare Conference. Much of the discussion at the JP Morgan Healthcare Conference is around making investments in medical breakthroughs.

Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

Or you might notice that a certain topic, such as a product launch or industry conference, is getting more traction than others, and you can adjust your content strategy accordingly. Learn how your audience feels about your brand using sentiment analysis.

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8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

But at their best, they can improve consumer sentiment, drive brand loyalty and lead to direct sales. There is a growing sentiment among consumers to support small businesses, and Visa made sure to let their customers know that they also support American Main Street.

Social Media Helping People Understand Climate Change Globally

Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans. For example, Twitter streams about important climate change events, like the 2009 Fifteenth Session of the Conference of the Parties, were easily identifiable through hashtags and became “long-running epistemic communities” around climate change.

How to make the most out of your social data in 2021

Sprout Social

You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . For example, you could use Tags to categorize your content related to an upcoming conference event, campaign or a new product launch.

4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

For brands, this shift away from relying on social networks for our feelings of connectedness speaks to the need for greater social listening to understand followers and analyze overall sentiment before making connections, a tactic 2/3 of marketers said would be critical in 2020.

Surprise and delight: What it is and brands who get it right

Sprout Social

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time.

Top B2B Brands on Social Media

Social Media Strategies Summit

This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram. And to learn more about the latest social media platforms, join us at one of our upcoming social media strategy conferences.

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How to assess which cultural moments are right for your brand to act on

Sprout Social

Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. What happened : In June 2021, tennis star Naomi Osaka decided to skip press conferences at the French Open , citing mental health.

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6 steps to create an org-wide social listening strategy

Sprout Social

As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals. Improve sentiment around customer service. Did the same sentiment come up often? Social listening is on the rise.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Business conferences and webinars could use hashtags like #businessnetworking to help land themselves in front of the right target audience. This will allow you to more accurately assess the overall sentiment, excitement, and any potential objections your target audience is having regarding the event.

Bolstering Your Marketing Efforts in the Midst of Coronavirus

The Realtime Report

Putting on video conferences with your audiences can be beneficial as well. Now that we’re in the middle of a global catastrophe, this sentiment will be amplified. Bolstering Your Marketing Efforts in the Midst of Coronavirus.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website you’ll be redirected to this web page on

The Metaverse: What it is and why it matters for brands

Sprout Social

According to data from Sprout’s Advanced Listening tool, from January 1, 2022 to June 30, 2022, the DGFamily NFT community earned 98% positive sentiment and over 848,000 total engagements on Twitter.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

positive sentiment around the conversation. Agorapulse allows you to listen to sentiment and monitor competitor activities on Twitter, so you’re never out of the loop. This is a simple yet effective way to encourage online engagement following a conference.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. and what the user sentiment is. If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy.

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

Here’s another way to do event activation: You can leverage influencers to promote a conference or an event. Here are some of the things you’ll want to achieve with influencer programs: Campaign Type Goals Brand Ambassador Drive traffic and generate sales Brand mentions an exposure to a wider audience Valuable links from high authority sites Mentions on podcasts, conferences, etc.

How Influencers Drive Stock Market Success

Convince & Convert

During a press conference live from the White House Rose Garden, the current Vice President announced that he would not be participating in the presidential election. TopHashtags around the press conference included the following: And major news outlets like the AP, CNN, and The New York Times were the ones who drove the conversation, generating hundreds (thousands for the AP!) And the most popular tweets around the new emojis reflect this sentiment: Our takeaway?

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Check out one of our social media strategy conferences , including dedicated influencer marketing programs and workshops. These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Why is this marketing tactic so popular?

The public apology: 9 ways to say we’re sorry (sincerely) from the brand account

Sprout Social

You can tap into your audience’s feelings by measuring sentiment, the scope of conversations and more. Skittles live streamed a press conference on Twitch and YouTube. They also teased the press conference on TikTok. . So sorry in fact, we held an apology press conference. ?

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Attend a conference dealing with social media like New Media Expo, BlogWorld Expo, New Marketing Summit (disclosure: I run this one with CrossTech), and dozens and dozens more. Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)


What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine , which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer.

What is hashtagging and how to use it effectively

Sprout Social

For example, you can use Listening to find out how frequently people are talking about your topic, what related terms they’re using and the sentiment around the topic. Use community-focused hashtags (example: events, conferences, holidays). To hashtag or not to hashtag?

5 Key Takeaways from Advertising Week New York 2018


Here are our top five takeaways from the conference. Jason Harris, President and CEO of Mekanism, echoed the same sentiment in another session, saying: “Every brand should have a purpose, but it has to be narrowcast and true to what the brand stands for, and it doesn’t mean the brand has the right to jump in on every conversation going on.”

Social Media–What Do I Do With All This Data?

Janet Fouts

Often these are around a news item or a conference. Pay special attention to negative sentiment. If your reporting tool shows relative sentiment seek out the negatives and see if there is something you need to deal with. One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&#

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25 Great Saved Replies to Save Time on Social

agora pulse

Recently I was on the planning team for a large technology conference. To save time, create a reply like: “Our conference dates for 2019 are October 23-25. This is equally true whether the event is online (like a webinar) or offline (like a conference). Now you can use saved replies to capture that positive sentiment and put it where other people can find it. “Thank you so much! Want to save time and improve customer experience?

Using SocialCentiv Twitter Marketing Software for Lead Generation

Bill Hartzer

It has a “learning engine” in the background, as well as “sentiment analysis” They figure out what people are asking, what they’re looking for–and they show you the Tweets all in an easy-to-read format. Software Marketing Perspectives Conference & Expo Coming Soon The Internet has not only changed the way people communicate. We’ve always thought of Twitter as a social media site to connect with others and see their Tweets.

Ads Worth Spreading

Twist Image

It's a pervasive sentiment throughout the marketing world. At this year's TED conference they announced the winners of TED 's ads worth spreading contest/initiative. ted conference. People hate advertising. How often have you heard that line? Do you believe it to be true? I don't (no shock there). I prefer to turn the phrase a little bit: people don't hate advertising. people hate bad advertising. Think about privacy: people want their privacy?

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. During major sporting events, user conferences (like Salesforce’s Dreamforce—see how the team used Geofeedia ), store openings, concerts, and more, find the social content that is most relevant to your event and monitor accordingly. Marketers are constantly trying to figure out how to reach their target audiences.

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