Sherrilynne Starkie
DECEMBER 18, 2017
Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.
Jon Loomer
JANUARY 9, 2020
In advertising, a specific product or service may only be relevant to owners of certain devices. In such cases, an advertiser may want to control whether the ad is only seen by those who use that specific device. Comparing and overlapping audiences is one of my favorite topics of Facebook advertising.
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Hootsuite
MARCH 27, 2024
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?
Jon Loomer
MARCH 1, 2023
If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?
Hootsuite
APRIL 13, 2020
With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. What are Instagram ads? Types of Instagram ads.
Sherrilynne Starkie
AUGUST 19, 2013
Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Related posts: Instagram or Vine? INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Infographic by Sharethrough. Are professional communicators normal?
Ignite Social Media
FEBRUARY 18, 2019
In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. adults, according to Pew Research Center. incremental conversions.
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